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A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers.
January 12, 2026
A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers.

A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026

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Wine Industry AdvisorWine Industry Advisor
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“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”
October 13, 2025
“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”

The 2025 Global Old Vine Conference offers attendees countless networking and learning opportunities.   By Alexandra Russell Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal [...]
The Old Vine Conference
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Wine Industry AdvisorWine Industry Advisor
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“Every year, we like to evolve the competition to keep up with trends that we see in the industry and with wine consumers and winemakers,” says Groom. “This year, we’ve added three new classes: no alcohol wines, orange wines and red Nouveau styles.”
March 3, 2025
“Every year, we like to evolve the competition to keep up with trends that we see in the industry and with wine consumers and winemakers,” says Groom. “This year, we’ve added three new classes: no alcohol wines, orange wines and red Nouveau styles.”

Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 - 2, 2025, a large cohort of wine professionals

Press Democrat North Coast Wine Challenge
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Wine Industry AdvisorWine Industry Advisor
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“Wine competitions are essential because they create an unbiased environment where quality is the focus, giving wineries credibility and exposure.”
February 10, 2025
“Wine competitions are essential because they create an unbiased environment where quality is the focus, giving wineries credibility and exposure.”
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the [...]
Los Angeles International Wine & Spirits Challenge
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Wine Industry AdvisorWine Industry Advisor
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“I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing new technologies,” says Robin Mackie, interim CEO of Solectrac, the electric tractor manufacturer that has been in the news this week for its eviction from a Santa Rosa development facility.
April 11, 2024
“I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing new technologies,” says Robin Mackie, interim CEO of Solectrac, the electric tractor manufacturer that has been in the news this week for its eviction from a Santa Rosa development facility.

Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still […]

Solectrac
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Wine Industry AdvisorWine Industry Advisor
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Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz Thach welcomed the crowd warmly before jumping right into the data. Wine shipments are down — but so is the entire alcohol category, she pointed out — which means now is the time for bold action and new ideas.
March 21, 2024
Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz Thach welcomed the crowd warmly before jumping right into the data. Wine shipments are down — but so is the entire alcohol category, she pointed out — which means now is the time for bold action and new ideas.

Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz […]

Wine Market CouncilLiz TachDanny BragerChristian Miller
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Wine Industry AdvisorWine Industry Advisor
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Nominations Open for Wine’s Most Inspiring People 2023
October 27, 2022
Nominations Open for Wine’s Most Inspiring People 2023
Submit your nomination for the wine industry’s Most Inspiring People.  Today is the first day to submit nominations for Wine Industry Advisor’s annual Most Inspiring People Awards.  In 2018, Wine Industry Advisor (WIA) began recognizing 10 inspiring people from our industry each year. The wine industry is extremely fortunate to have many exceptional people among its ranks, and this recognition is a way to highlight them and encourage and inspire future generations. Nominees can be from any sector of the wine trade, including growers and winemakers, writers and sommeliers, publicists and attorneys, all the way up to managers and CEOs. Many of these leaders are home grown from various wine regions and others have brought their passion and ingenuity from other industries. Nominate the one person you think is making a positive influence in wine and beyond.  See our 2022 MIP award winners.  WIA nominations are open to the industry in an effort to find
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