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Wine Industry AdvisorWine Industry Advisor
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A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers.
January 12, 2026
A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers.

A conversation about using medals and top competition awards to boost brand awareness among consumers and industry buyers. By Alexandra Russell As 2026

wine competitions
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Wine Industry AdvisorWine Industry Advisor
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“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”
October 13, 2025
“ZAP is proud to help lead this first-of-its-kind collaboration in California,” says Rebecca Robinson, executive director of Zinfandel Advocates & Producers (ZAP). “Together with The Old Vine Conference, we’re curating vineyard visits, tastings and discussions that will include the world’s leading voices in heritage viticulture, and visiting some of the many wine regions in California where old vines thrive. For anyone engaged in their marketing, cultivation or preservation, this is a must-attend event.”

The 2025 Global Old Vine Conference offers attendees countless networking and learning opportunities.   By Alexandra Russell Every vineyard has a story to tell: site history, soil makeup, rootstock and clonal [...]
The Old Vine Conference
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Wine Industry NetworkWine Industry Network
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WIN Insider Series with Alexandra O’Gorman
October 9, 2025
WIN Insider Series with Alexandra O’Gorman
In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, California, into the wine industry, working her way through sales, marketing, hospitality, and communications at prestigious wineries, including Flowers Vineyard and Korbel, while earning her MBA from Sonoma State’s Wine Business Institute. Her career is defined by taking risks, embracing change, and continuous learning. Alexandra discusses her current role overseeing community relations at Foley Family Wines, blending social impact, sustainability, and strategic philanthropy. She emphasizes the importance of industry inclusivity, mentorship, and authentic leadership while addressing current challenges like market perceptions, product focus, and member engagement within winery associations. Her insights on connection, community involvement, and focused portfolios provide valuable inspirat
Alexandra O'GormanFoley Family WinesWIN Insider Series
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Sonoma County VintnersSonoma County Vintners
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Michael Haney to Step Down as Executive Director of Sonoma County Vintners in September 2025
July 22, 2025
Michael Haney to Step Down as Executive Director of Sonoma County Vintners in September 2025
Sonoma County Vintners (SCV) and Sonoma County Vintners Foundation (SCVF) today announced that Executive Director Michael Haney will step down in September 2025, marking the close of a highly impactful era of leadership and a transformative chapter in the organization’s history.  SCV will be led and supported by its Board, including SCV Board President, Prema Kerollis, General Manager of Three Sticks Winery; and Alexandra O’Gorman, SCVF President, Vice President of Community Relations for Foley Family Wines and Spirits, until a new executive director is identified. “Michael has always led with commitment and heart,” remarked SCV Board President Prema Kerollis. “His passion, relationships, and deep care for SCV, SCVF, and the Sonoma County wine community have left a lasting mark. We are deeply grateful for his tremendous contributions and wish him the very best in his next chapter.”   Over nearly eleven years leading SCV and SCVF
Michael Haney
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Wine Industry AdvisorWine Industry Advisor
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“Every year, we like to evolve the competition to keep up with trends that we see in the industry and with wine consumers and winemakers,” says Groom. “This year, we’ve added three new classes: no alcohol wines, orange wines and red Nouveau styles.”
March 3, 2025
“Every year, we like to evolve the competition to keep up with trends that we see in the industry and with wine consumers and winemakers,” says Groom. “This year, we’ve added three new classes: no alcohol wines, orange wines and red Nouveau styles.”

Entering the right competition can translate to sales and recognition. By Alexandra Russell On April 1 - 2, 2025, a large cohort of wine professionals

Press Democrat North Coast Wine Challenge
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Wine Industry AdvisorWine Industry Advisor
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“Wine competitions are essential because they create an unbiased environment where quality is the focus, giving wineries credibility and exposure.”
February 10, 2025
“Wine competitions are essential because they create an unbiased environment where quality is the focus, giving wineries credibility and exposure.”
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the [...]
Los Angeles International Wine & Spirits Challenge
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Wine Industry AdvisorWine Industry Advisor
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“I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing new technologies,” says Robin Mackie, interim CEO of Solectrac, the electric tractor manufacturer that has been in the news this week for its eviction from a Santa Rosa development facility.
April 11, 2024
“I hate for the truth to ruin a good story, but we’re still here, we’re still working and we’re still developing new technologies,” says Robin Mackie, interim CEO of Solectrac, the electric tractor manufacturer that has been in the news this week for its eviction from a Santa Rosa development facility.

Interim CEO Robin Mackie addresses rumors of the company’s demise. By Alexandra Russell   “I hate for the truth to ruin a good story, but we’re still here, we’re still […]

Solectrac
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Wine Industry AdvisorWine Industry Advisor
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Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz Thach welcomed the crowd warmly before jumping right into the data. Wine shipments are down — but so is the entire alcohol category, she pointed out — which means now is the time for bold action and new ideas.
March 21, 2024
Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz Thach welcomed the crowd warmly before jumping right into the data. Wine shipments are down — but so is the entire alcohol category, she pointed out — which means now is the time for bold action and new ideas.

Now is the time for bold action and new ideas. By Alexandra Russell Wine Market Council gathered members yesterday for its first in-person Research Conference in five years. President Liz […]

Wine Market CouncilLiz TachDanny BragerChristian Miller
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