At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. More pressure for industry to put sustainability at the center of all operations but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations.  Regenerative principles are a push back against traditional industrial agriculture practices which are respons

Afternoon Brief: BC Bans All US Alcohol at Government Stores, Wine and Beer Included, in Response to Trump Tariffs

In response to U.S. President Donald Trump's tariffs and annexation threats, alcohol from Canada's southern neighbour is now a thing of the past in B.C.'s government-run liquor stores...

Global Package Exhibiting at the 2024 ADI Craft Spirits Conference and Vendor Expo - Booth 223 Baltimore MD The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for fu

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. 2024 brings about more pressure for industry to put sustainability at the center of all operations, but also provides opportunities for businesses to flourish by staying ahead of the trends in innovative and sustainable advancements. Here are four sustainability trends to keep an eye on in 2024: Regenerative practices for wine and spirits Recent years have seen a boom in conscious agricultural practices through the philosophy that all aspects of agriculture are connected. This philosophy emphasizes the careful utilization of land management to restore and regenerate the ecosystems and land we use, leaving it in better health for future generations.  Regenerative principles are a push back against traditional industrial agriculture p

Afternoon Brief, March 5th

More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...

Ag Health Benefits Alliance Scholarship Program Opens Applications

Program Provides Both Academic & Vocational Scholarship Support to Farmworkers & Their Families Napa, CA, March 5, 2024— Ag Health Benefits Alliance (AHBA) is now accepting scholarship applications to the […]

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in innovation Lowers perceived value deterioration Dilutes brand image Puts you in an unsustainable price war Hinders your ability to raise prices later Puts too much pressure on the need to increase the volume So, what should you do instead? We’re so glad you asked! Keep reading. 1) Protect and strengthen your brand equity Brand equity is a brand's value and strength built over time. Preserving brand equity should be your top priority. Every spending decision must be weighed against the potential threat to brand equity.  Another way of thinking about brand equity is “pricing power on the shelf.”  Here are twelve practical ways to strengthen your brand equity: En

Afternoon Brief, March 8th

Brazilian Wine Giants Linked to 'Conditions Analogous to Slavery': Three of Brazil’s biggest wineries have been suspended by ApexBrasil, the government Trade and Investment Promotion Agency, following an operation to rescue over 200 workers from what were described as “conditions analogous to slavery”. The story could affect Brazil's ambition to boost wine exports...