Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability or environmental initiatives positively influences their purchasing decisions. Furthermore, according to a report by the global decision intelligence company, Morning Consult, 7 in 10 American adults would consider purchasing from a food and beverage brand that prioritizes sustainability, the highest share across all industries. In the face of ongoing environmental concerns, a growing number of media stories have cited the need for our industry to find a more sustainable package solution. And the call is validated by consumer demands. We are seeing the emergence of a new category of wine consumer: the environmentally-conscious consumer, who is choosing wines and spirits based on the s

Study after study has proved that consumers prefer glass over other packaging materials for several reasons: Because it is aesthetically pleasing, is virtually inert and doesn’t interact with the food or beverage it holds, and because it is recyclable. Global Package has a long tradition of promoting glass in the wine and spirits industries for these very reasons. Our latest collection of Wild Glass, produced by Estal Packaging, is 100% sustainable “real cycled” and boasts a production process that is both efficient and ecologically sustainable. It utilizes only post-consumer recycled glass collected from municipalities and its production method uses lower fuel consumption, resulting in a reduction of CO2 as well as less extraction of virgin material. Importantly, glass addresses the sustainability issue that today’s consumers are demanding. According to an article in Chemical & Engineering News: “Glass can be recycled endlessly by crushing, blending