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November 19, 2025
Executive Assistant to the CEO at Adobe Road Winery
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November 4, 2025
Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their
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Logos are a visual symbol used to represent your brand, often a relatively simple graphic but don’t underestimate its importance. We are sharing our best practices for logo usage to preserve this important piece of brand recognition. LOGO FILE TYPES There are multiple file types used for logos, each with their own benefits and ideal uses. Selecting the file type that best matches the application will ensure your logo is looking its best. At Town Hall Brands we work with logos in three formats: JPEG, PNG and Vector JPEG is the image file extension that you may be most familiar with as it is commonly used for photographs. The benefits of this file type are compressed files that load quickly with web applications. The drawback when using a JPEG logo is the solid background, when placed over a photo or colorful background a JPEG logo will have a white background preventing the logo from integrating with the larger design. When to use: website and digital formats where small or comp
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June 30, 2025
Amazon Prime Day isn’t just for Amazon. It’s a cultural event — one that now shapes consumer behavior across the entire internet. Your winery can absolutely ride the wave to drive DTC sales, increase visibility, and capture new customers. Here’s how to turn Prime Day into Wine Day and create your own traffic-driving, list-growing, revenue-boosting event — without selling on Amazon. 🧠 Why Prime Day Matters to Wineries Shoppers are in deal mode. According to Adobe Analytics, consumers spent over $12 billion during Amazon’s 2024 Prime Day — and even more across other platforms offering competing deals. Whether it’s impulse purchases or stocking up on gifts, buyers are primed (pun intended) to spend. Smart wineries are piggybacking on this urgency, offering exclusive promos, creative bundles, and early access for club members. 1. Create Your Own “Wine Day” 🍷 Instead of competing with Amazon, coexist with it. Launch
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Black Friday is right around the corner, which means consumers are gearing up for their annual shopping extravaganza. It’s a known fact that retailers offer some of the best deals of the year on their products on this day and savvy shoppers are ready and willing to spend to get a piece of the savings pie. Black Friday is one of the busiest shopping days of the year, with American consumers spending $8.9 billion online in 2021, and it's crucial that retailers take the necessary steps to make sure they are prepared. For many businesses, Black Friday planning started months ago, but if last minute planning is more your style, here’s your guide to creating an efficient and effective strategy for a successful Black Friday. Establish your Black Friday Promotions Customers expect good deals on Black Friday but that doesn’t mean you have to offer deals that aren’t feasible for your business just to appease the masses. There are tons of ways you can participate in a
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March 27, 2024
Afternoon Brief, March 27th
The Oregon Vineyard and Wine Industry’s New Economic Impact Report Shows Continued Growth and Increased Contribution to the State’s Economy: With an $8 billion economic impact, Oregon’s vineyards and wine businesses continue to be an economic driver deeply rooted in the state’s agriculture, offering high-value tourism experiences despite fewer tasting room visits...
Oregon Wine BoardAzur AssociatesSonoma County VintnersAmerican AgCreditMedlock Ames wineryPaul Lato Winesthe Hilt EstateGrassini Family VineyardsSte Michelle Wine EstatesVinitalyBarolo & BarbarescoWine SocietyProWeinSonoma County WinegrowersAmerican Society for Enology and ViticultureLouis LatourVeralliaSeparator Technology SolutionsWineGlass MarketingGlobal PackageBonterra Organic EstatesAdobe Road WineryErdevik Estate
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November 27, 2023
Afternoon Brief, November 27th
‘Hundreds of Millions’ of Wine Labels to Be Destroyed: New European Commission guidelines concerning the labelling of wine bottles could result in a huge number of already printed labels being destroyed, according to the Comité Européen des Entreprises Vins (CEEV)...
Comité Européen des Entreprises VinsTreasury Wine EstatesDaou VineyardsWillamette Valley Wineries AssociationLaithwaitesProweinDrizlyWeinnotes PodcastBay Cities Packaging & DesignBarrelWise TechnologiesWineshippingFermentisSmith-Madrone WinerySevenfiftyQuality Stainless TanksAdobe AssociatesBarrelHiveSentiaBevZero
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June 22, 2023
Utilizing Best Practices in National Account Management - Andavi Solutions
National account management plays a vital role in the three-tier alcohol distribution model, encompassing the management and coordination of relationships between suppliers, distributors, and national account customers. This article explores []
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Cuvaison Estate Wines looked to Nordby to plan an expansion of the building’s existing terrace by 50% to not only increase outdoor seating but to open the building to the view of the surrounding vineyards. The renovation also included a newly re-arranged entry to create a more definitive and welcoming arrival. Architect: Goring & Straja Architects Structural Engineer: ZFA Structural Engineers Mechanical Engineer: TEP Engineering Civil Engineer: Adobe Associates, Inc. Landscape Architect: Roche+Roche Landscape Architecture Photographer: Technical Imagery Studios
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December 16, 2022
Afternoon Brief, December 16th
Winc and Sherry Lehmann: Two Very Different US Retailers in Trouble: Winc, the much lauded 11-year old online business that went public last year, has collapsed, despite $54.2m from venture capital investors including Bessemer Venture Partners, Shining Capital and Crosscut Ventures. Sherry-Lehmann, the 88-year-old Manhattan store faces a $3m unpaid tax bill and rumours of possible closure...
WincThe Wonderful CompanyAssociation of African American VintnersAdobe Road WineryWashington State Wine CommissionWashington Wine InstituteWine IntelligenceWine RoadFree the GrapesWashington Winegrowers AssociationOregon Wine BoardHoopes VineyardRamey Wine CellarsRepublic National Distributing CompanyJackson Family WinesVinepair
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