Come Network with Friends & Colleagues, Attend Educational Sessions, Enjoy Trial Tastings, and Check out the Industry’s BEST Suppliers and Service Professionals! The 9th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), is scheduled to take place at the Sonoma County Fairgrounds in Santa Rosa, CA, this Thursday from 9am to 4pm and will feature a robust educational conference designed to address current challenges that the industry is facing. In addition to the comprehensive workshops, WIN Expo - the Buying Show - will provide winery and vineyard professionals access to nearly 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services. 2021 Educational Session Topics: The Sweet Smell of Success: A Breakthrough in Aroma Retention in Winemaking Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices Exploring the Impact of Omnichannel Market

The Winemaking & Production track, sponsored by Crafted ERP, will feature interactive sessions that will focus on Aroma Retention, Clean-Crafted Tools for White & Rosé, Accentuated Cut Edge Technology, and fSO2 Variance in Barrels. The Sweet Smell of Success: A Breakthrough in Aroma Retention in Winemaking *Includes Trial Tasting* The presence, or absence, of aromas can make the difference between a good wine and an exceptional one. However, once certain aromas escape the fermenting tank, they are gone forever. How can winemakers prevent aroma-loss? Are there ways to retain aroma without tampering with the fermentation process? Join this panel of winemakers who have experienced success in aroma retention. Learn their processes, what lab analyses conclude and...  Read more about Winemaking & Production Track: Session 1 Cool Tools for 'Clean-Crafted' White and Rosé Winemaking *Includes Trial Tasting* Consumers are demanding more clean-crafted

A constantly evolving and competitive business, the wine industry is one of the largest sectors of the North Coast economy. Modern winemakers and wine professionals can develop their skills through continued education, networking, and professional development to stay relevant in a business that poses innumerable challenges, from changing consumer opinions to climate change to an evolving digital landscape.  The 9th Annual North Coast Wine Industry Expo (WIN Expo) will once again be bringing wine industry professionals from Sonoma, Napa, Lake, and Mendocino Counties together for a day of education and collaboration at the second largest wine industry trade show in the country. Attendees will benefit from networking with other wine professionals and learning from experts who will share their specialized knowledge of the industry. Whether you’re a winemaker, a winery and vineyard owner, or a wine marketer, the success of your business depends on knowing the latest techniques an

New winemaking invention cuts up grapes resulting in brighter fruit and smoother tannins Richard Smart is a leading global consultant on viticulture and is renowned for his innovative work on canopy manipulation to manage its effects on vineyard yield and quality. When one of the world's top viticulturists comes to you with a fresh idea, you sit up and listen. That's what happened at DELLA TOFFOLA when Smart approached them in 2019 for help in developing a cutting-edge winemaking tool. As a leader in wine and beverage equipment design and manufacture, DELLA TOFFOLA was well placed to join Smart in this venture. Oenological consultant and author Clark Smith tells the story of collaborating with Smart and the DELLA TOFFOLA team to develop the DELLA TOFFOLA Maceration Accelerator (DTMA), which speeds up maceration to activate the pressing stage and significantly improves the extraction of polyphenols and anthocyanins from the grapes.  "Richard call