Packaging is the First Touch Point a Consumer Has With Your Brand Whether it’s an experienced consumer or someone buying their very first bottle, the appeal of your product is founded on the use of well considered glass packaging and label design. While these must be authentic to your brand and winery, it is critical to stay up to date with trends in the wine industry. If you want to effectively catch the attention of your target market, you should consider these 5 things about your wine packaging for your upcoming vintage and beyond.   A wine bottle (and its packaging) is the first touch point that a consumer has with your brand. Thoughtful consideration of every aspect of your wine packaging allows you to communicate your brand identity, provenance, product information, and the rationale behind the product in a way that is meaningful to your target audience. A customer looks at a shelf, they choose a wine variety, such as a cabernet, but they are an inexperienced consume

This year’s harvest is coming to a close with what appears to be an excellent vintage. However, the wine industry is facing worrisome challenges from a changing marketplace, accentuated by declining consumption, rising production costs and higher interest rates. These factors combine with overabundant past harvests to fuel an oversupply situation exacerbated by bulk grapes being returned to the bulk wine sector as unsold wine.   “I think that the industry is pretty darn risk-averse,” says Marc Cuneo, a wine broker and partner at Turrentine Brokerage. “After going out and trying to sell wine from bulk into the consumer retail space and not getting much positive feedback, we’re less likely to see opportunistic buyers putting together 10,000 cases of Sonoma Cabernet from the spot market.” “There’s a lot of excess inventory in the marketplace today, with far too many grapes than the wineries need right now,” agrees Christian Klier,

Glass packaging trends in the wine industry are always changing, but remain grounded in tradition.  As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them.  Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally. These strategic alliances allow us to keep up to date with trends globally from various spheres including material, design, market behavior, and digital behavior. As they allow our business to evolve, we are able to develop exciting new lines to assist our clients (you) launch and market your brands to a continually developing audience as your business evolves along with it. In this article, we’ve collected and compiled a breakdown of current trends and traditional conventions to assist in your choice of glass packaging for your wine label. Global Package wil

History:European Coopers Hungary was founded in 1997 by Master Cooper Kristóf Flódung together with renowned representatives of the Italian wine industry including Piero Antinori from Tuscany's Marchesi Antinori, Eugenio Gamba from Piemonte's Botti Gamba and Jacopo Mazzei from Tuscany. Kristóf had already worked in the cooperage industry for decades at the renowned Rieger large format cooperage. The goal of European Coopers Hungary was to produce high-quality barrels for noble Italian wines. Today: European Coopers Hungary produces roughly 5,000 barrels a year at their Southern Hungary facility located in Palotabozsok where coopering has a long tradition. Since it's inception of coopering barrels meant for noble Italian wines, the cooperage has expanded production for export markets and employs a team of 10 coopers. Kristóf oversees all technical aspects of the cooperage while Dr. Katalin Pintacsi oversees daily activities. The Cooperage:Euro

Whether we want to admit it or not, how a product is packaged plays a crucial role in a consumer’s buying decision. In a 2018 survey, 72% of consumers in America said that the packaging design influences their purchase decision.  Investing time and resources into your glass wine bottles to appeal to your consumer base is undeniably important. The journey of your wine bottle, from choosing the shape of the bottle, all the way to the label design, makes an impression on consumers.  A beautifully designed wine bottle has great potential to support and amplify your carefully considered brand or label design. Jody Tucker of Tucker Creative, emphasizes that a deliberate process of selecting the right bottle or designing one fit for purpose, has implications for the customer’s ability to relate to and engage with the product across all touchpoints of packaging design. We have identified 7 ways to make your wine bottle appeal to your target market and stand out on the s

A year of flat or declining wine sales owing to consumer pessimism draws to a close with bulk markets exhibiting the same slowness they have done throughout the previous eleven months. Transactions are, on most wines in most markets, incremental and price-sensitive, Italy – having experienced a crop size well short of the average, especially in central and southern regions – being the main exception.  The leading causes of consumer belt-tightening on discretionary items like wine – grocery price inflation and elevated interest rates – have been trending downward this year but are widely expected to continue making themselves felt in 2024, accentuated by high household debt and banks retreating from business loans and credit card financing. Consumers are keeping a watchful eye on spending, as evidenced by news from the UK that the use of cash – yes, good old-fashioned bank notes and coins – in transactions rose in 2023 for the first time in ten y

As the cellar master of Krug, Julie Cavil has one of the most revered and respected jobs in Champagne. She explains the creative process behind the flagship Grande Cuvée, how Krug evolves over time and how the 2022 vintage is shaping up. How did it feel to become Krug’s first female cellar master? Rather than saying I’m the first female cellar master, I’d simply say I’m the eighth cellar master in the history of the house. It’s my job to perpetuate the dream of the house’s founder, Joseph Krug, each year with a new Édition of Krug Grande Cuvée. I’ve been with Krug since 2006 and prior to becoming cellar master, I was winemaking director and a member of the tasting committee alongside former chef de cave Eric Lebel. The transition was seamless for us. I work with an immensely talented team on many projects, which keeps my job interesting.  Krug Grande Cuvée is made from a blend of up to 120 wines from more than

Come Network with Friends & Colleagues, Attend Educational Sessions, Enjoy Trial Tastings, and Check out the Industry’s BEST Suppliers and Service Professionals! The 9th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), is scheduled to take place at the Sonoma County Fairgrounds in Santa Rosa, CA, this Thursday from 9am to 4pm and will feature a robust educational conference designed to address current challenges that the industry is facing. In addition to the comprehensive workshops, WIN Expo - the Buying Show - will provide winery and vineyard professionals access to nearly 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services. 2021 Educational Session Topics: The Sweet Smell of Success: A Breakthrough in Aroma Retention in Winemaking Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices Exploring the Impact of Omnichannel Market

The Winemaking & Production track, sponsored by Crafted ERP, will feature interactive sessions that will focus on Aroma Retention, Clean-Crafted Tools for White & Rosé, Accentuated Cut Edge Technology, and fSO2 Variance in Barrels. The Sweet Smell of Success: A Breakthrough in Aroma Retention in Winemaking *Includes Trial Tasting* The presence, or absence, of aromas can make the difference between a good wine and an exceptional one. However, once certain aromas escape the fermenting tank, they are gone forever. How can winemakers prevent aroma-loss? Are there ways to retain aroma without tampering with the fermentation process? Join this panel of winemakers who have experienced success in aroma retention. Learn their processes, what lab analyses conclude and...  Read more about Winemaking & Production Track: Session 1 Cool Tools for 'Clean-Crafted' White and Rosé Winemaking *Includes Trial Tasting* Consumers are demanding more clean-crafted

A constantly evolving and competitive business, the wine industry is one of the largest sectors of the North Coast economy. Modern winemakers and wine professionals can develop their skills through continued education, networking, and professional development to stay relevant in a business that poses innumerable challenges, from changing consumer opinions to climate change to an evolving digital landscape.  The 9th Annual North Coast Wine Industry Expo (WIN Expo) will once again be bringing wine industry professionals from Sonoma, Napa, Lake, and Mendocino Counties together for a day of education and collaboration at the second largest wine industry trade show in the country. Attendees will benefit from networking with other wine professionals and learning from experts who will share their specialized knowledge of the industry. Whether you’re a winemaker, a winery and vineyard owner, or a wine marketer, the success of your business depends on knowing the latest techniques an