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“Winemakers . . . are often pressured to do things like reduce staff costs, or costs generally . . . Wine is a social beverage – its production should be social too.” – Oliver Styles, winemaker at Winemaker Halcyon Wines- Hawke’s Bay NZ “There is also the battle to reduce costs yet increase quality. We need to be profitable to be successful but defend what we need to successfully create wines of quality and distinction.” – Mark Beaman, Winemaker, Kenwood Vineyards “Sustainability is becoming key. Organics. biodynamics, natural winemaking, to paperless systems. Everything we can do to reduce waste and give back and nurture the land and sky the better.” – Paul Dawick, Head Winemaker at Mills Reef, “. . . we need to see a new wave of winemakers who are focused on innovation, sustainability, and inclusion.” – Lauren Barrett, Principal Consultant, By and By Solutions LLC “. . . many grape growers are d
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January 16, 2024
![ð‘¾ð’Šð’ð’† ð‘°ð’ð’…ð’–ð’”ð’•ð’“ð’š ð‘¨ð’…ð’—ð’Šð’”ð’ð’“ ð’Šð’” ð’‘ð’“ð’ð’–ð’… ð’•ð’ ð’Šð’ð’„ð’ð’–ð’…ð’† ð’˜ð’Šð’ð’†ð’Žð’‚ð’Œð’†ð’“ ð’‚ð’ð’… ð‘³ð‘®ð‘©ð‘»ð‘¸+ ð’‚ð’…ð’—ð’ð’„ð’‚ð’•ð’† ð‘¨ð’‚ð’“ð’ð’ ð‘³ð’Šð’†ð’ƒð’†ð’“ð’Žð’‚ð’ ð’ð’ ð’Šð’•ð’” ð’ð’Šð’”ð’• ð’ð’‡ ð‘´ð’ð’”ð’• ð‘°ð’ð’”ð’‘ð’Šð’“ð’Šð’ð’ˆ ð‘·ð’†ð’ð’‘ð’ð’† ðŸ®ðŸ¬ðŸ®ðŸ°.
“Aaron is a quiet, driving force in Oregon’s wine business,” says wine consultant and Wine Industry Advisor scribe Carl Giavanti. “He is quick to give credit to others in the industry and on his team, while deserving much [of it] himself. His leadership and altruistic approach to nonprofits, diversity and volunteerism are unparalleled.”](https://wineindustryadvisor.com/wp-content/uploads/2024/01/OPC-2023-Aaron-Lieberman-640x427.jpg)
Wine’s Most inspiring People 2024: Aaron Lieberman — Walking the Wine Walk for Oregon’s LGBTQ+ Community
By Kathleen Willcox As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance of going out and […]
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