In March 2026, the TTB issued guidance on the use of AI-generated imagery in alcohol beverage advertising (read it here). The short version: AI-generated images used in alcohol marketing must comply with existing labeling and advertising regulations, including accurate representation of the product. This sounds obvious. But there's a nuance worth understanding if you're choosing how to produce your product imagery this year. The guidance applies broadly to any imagery categorized as AI-generated. The practical question it raises is how closely your vendor's process is anchored to your actual product. There's a meaningful difference between two approaches. A tool that generates a "wine bottle" from a text prompt or a rough photo produces something invented. A plausible bottle, not a representation of your real label, your specific closure, or your actual container. Whether it looks convincing is a separate question from whether it accurately represents your pro

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

When you go beyond the thumbnail, your product page is your new storytelling hub Wine branding relies on precision product imagery to communicate style and profile. The modern Product Detail Page (PDP) is no longer a simple digital shelf. In 2026, it has transformed into a dynamic storytelling canvas where wine and spirits brands build trust and captivate consumers. Through immersive imagery, interactive features, and data-driven content, the PDP now offers a rich narrative experience that goes far beyond a product shot and a price tag. For producers and retailers aiming to scale, mastering this new format is essential for growth. The future is a story well told The evolution of the PDP from a static product listing to a dynamic storytelling engine represents a major opportunity for wine and spirits brands. By embracing modular design, smart data integration, and immersive visual content, you can create a powerful narrative that resonates with consumers, builds lasting trust, and dri

A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly challenging wine market, effective package design can help a brand get noticed and appeal to consumers. This report looks at several key trends impacting wine package design, from authentic storytelling to interactive engagement to environmentally and socially responsible solutions. Authenticity According to a recent GlobalData study, three out of four consumers consider product/brand authenticity essential or nice to have when making purchase decisions. This attitude is especially true among older generations and higher-income earners, a key demographic for wine sellers. Authentic brands are perceived as genuine, original, and transparent, providing quality assurance and trust. Euromon

Glass packaging trends in the wine industry are always changing, but remain grounded in tradition.  As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them.  Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally. These strategic alliances allow us to keep up to date with trends globally from various spheres including material, design, market behavior, and digital behavior. As they allow our business to evolve, we are able to develop exciting new lines to assist our clients (you) launch and market your brands to a continually developing audience as your business evolves along with it. In this article, we’ve collected and compiled a breakdown of current trends and traditional conventions to assist in your choice of glass packaging for your wine label. Global Package wil

ALL ABOUT ACQUISITION & DATA With summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and foster a genuine connection with your audience to e

We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have at least one session on the importance of understanding your customer. If there is anything we’ve learned since COVID is that customers are precious and treating them with deliberate consideration with the goal of fostering a genuine connection with your audience not only helps you with the immediate sale at hand but saves you time and money on future sales. ALL ABOUT ACQUISITION & DATA Then how do you explain the second noticeable theme this year which is the continual chorus of wineries looking to acquire customers? How are these two seemingly unrelated threads tied together? The answer lies in the insight that to find the right consumers externally, you need to be aware of who your best customers are internally. Here are five key tips and best practices to help you create and

It’s a brand-new year and that’s the perfect time to fire up Excel and do some number crunching about what happened in 2023! We started by reviewing webchats and the sales those led to. If you haven’t read that analysis yet, check it out at https://redchirp.com/what-is-a-web-chat-request-worth-plenty/ and — spoiler alert! — you’ll learn all about how wineries received 99,990 webchats that led to just shy of $12 million of sales. Now let’s turn to our detailed analysis of Bulk Messages sent in 2023. Download and share the PDF analysis here. Read this article online at https://redchirp.com/2023-bulk-messages-generate-millions/ Or keep reading below! First, what is a Bulk Message? Bulk Messages make it possible — and easy — to text dozens, hundreds, or thousands of people at once; it’s one of the most popular features in RedChirp. Wineries can use the Bulk Message feature for informational and/or promotional messaging.

In the evolving wine industry, wine clubs are no longer just subscriptions; they've become essential tools for revenue forecasting and DTC growth. As 2024 unfolds, wine clubs take center stage, necessitating wineries to retain their core audience while strategically captivating Gen Z and Millennials. This article delves into innovative strategies to optimize wine clubs and cater to diverse demographics. Digital Dominance: Online Acquisition Tactics  Leverage Social Media Advertising: Engage potential members through targeted social media ads. Platforms like Instagram and Facebook allow wineries to create visually appealing content, showcasing exclusive benefits and promotions for club members. Interactive Website Experience: Enhance your winery's online presence by creating an interactive and user-friendly website. Implement features like virtual tastings, personalized recommendations, and easy sign-up processes to attract and convert visitors into wine club members. Op

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea