In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation on the future of wine marketing. Polly shares insights drawn from her global experience, tackling everything from why good marketing strategies often go unused, to how wineries can better embrace data, video, and AI to connect with today’s consumers. She emphasizes the importance of collaboration between marketing and sales teams, challenges in hiring and training, and why understanding your audience is the foundation of every successful brand strategy. Polly also introduces her latest project, The Wine Marketer’s Radar, a short-form video series that distills key consumer and digital trends from outside the wine world—built to inspire fresh thinking for wine brands navigating an evolving marketplace. Check out ‘The Wine Marketer’s Radar’ Podcast

Wine’s Most Inspiring People 2025: Polly Hammond — Driving Growth Through Strategic Digital Outreach

By Kathleen Willcox Polly Hammond has been touting the power and potential of digital marketing for decades well before most anyone in the wine

Afternoon Brief, May 10th

Two Napa Valley Wine Companies Embroiled in Lawsuit over $120,000 in Grapes: An Atlas Peak vineyard has filed suit in Napa Superior Court, claiming it was stiffed on nearly $120,000 worth of grapes...

Afternoon Brief, November 16th

The Duckhorn Portfolio Announces an Agreement to Acquire Sonoma-Cutrer Vineyards: The Duckhorn Portfolio, Inc. (NYSE: NAPA) (the “Company”) announced today that it has entered into a definitive agreement to acquire Sonoma-Cutrer Vineyards (“Sonoma-Cutrer”), one of the largest luxury Chardonnay wineries in the U.S., from Brown-Forman Corporation (“Brown-Forman”), for approximately $400 million to be paid in a combination of Company stock and cash...