Fresh Whites for Warmer Days    Now available: 2023 Columbia Valley Sauvignon Blanc — a fresh, versatile bulk wine option for wineries refining white wine programs and planning upcoming releases. Columbia Valley’s climate of warm days and cool nights supports slow, even ripening while preserving natural acidity, resulting in wines with bright fruit character and crisp balance. This makes Sauvignon Blanc a strong fit for both standalone bottlings and blending applications. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2023 Columbia Valley Sauvignon Blanc highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its bright acidity, fresh fruit profile, and versatility, Sauvignon Blanc is a valuable option for both blending and standalone programs as wineries refine their white wine portfolios. If you have bulk wine available, now is an ideal ti

Everything You Need for a Bordeaux Blend     Now available: Alexander Valley Bordeaux varietals — a rare opportunity to source all five Noble Bordeaux grapes from a single vineyard offering. This listing provides a true one-stop solution for wineries building out a complete Meritage or Bordeaux-style program, with fruit from one of Sonoma County’s most established Cabernet-growing regions. Alexander Valley is known for its warm days, cool nights, and consistent ripening conditions, producing Bordeaux varietals with structure, depth, and balance — ideal for both blending and standalone wines. As wineries move deeper into vineyard sourcing for the upcoming harvest, listings like this offer a valuable opportunity to evaluate fruit and secure tonnage early. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and vineyard listings like these Alexander Valley Bordeaux grapes highlight how the platform helps win

Advantages of early AI search visibility for wineries and how-to system for achieving results. AI is quickly becoming the first place consumers turn when deciding what wine to buy, which winery to visit, and what experiences are worth their time. For wineries, this shift represents more than a new marketing channel. It is a fundamental change in how discovery, consideration, and purchase decisions are made. The key insight: AI search visibility compounds over time. Wineries that invest early in being visible, understandable, and trusted within AI-driven search environments gain a measurable advantage that grows. Each mention, citation, and recommendation strengthens future visibility, creating a flywheel effect that late adopters will struggle to match. This is not about quick wins or isolated tactics. It is about building a durable presence across the digital ecosystem that AI systems rely on to generate answers. As these systems learn from consistent signals, brands that show up earl

Divergan F (PVPP), BASF’s unique polymerization process produces the purist polyvinylpolypyrrolidone, which is completely insoluble in must and wine. Divergan F is selective in binding phenolic species such as catechins and leucoanthocyanidins with minimal effect on flavor and aroma.  Key Features  Correct and stabilize color in wine, particularly white and blush wines Help prevent “browning” and “pinking” Freshen slightly oxidized wines Reduce astringency and bitterness in red and white wines Unmask fruity character Improve mouthfeel and finish of wine Treat press juice prior to fermentation to reduce astringency and bitterness Learn More

When it comes to wine, first impressions matter. A beautifully crafted label speaks volumes about the quality and care that go into every bottle. At AWT, we specialize in delivering wine labels that don’t just look stunning but also stand the test of time. Our durable labels are built with strong adhesive to ensure they stay in place—no peeling, no slipping. They’re tear-resistant and designed to handle even the most challenging conditions. These labels remain flawless, whether submerged in an ice bucket for your favorite white wine or withstanding a curious pick at the edges. Thank you to Flat Rock Cellars for trusting us to bring their exceptional label to life. Their remarkable wines deserve nothing less than a label that complements their excellence. Ready to elevate your wine’s presentation? Contact us today to explore our durable, premium label solutions tailored to your brand. Your browser does not support HTML5 video.

What if compliance and shipping just… worked? Activ8 Commerce has launched a new Vinoshipper integration, designed to eliminate the complexity of compliance and make direct-to-consumer shipping seamless across every sales channel. Built in direct response to customer demand, this integration connects Activ8 Commerce with Vinoshipper—a trusted compliance-first platform used by wineries, distilleries, cideries, and meaderies since 2006 to navigate the ever-changing regulatory landscape. What this means for producers No new systems. No workarounds. No extra steps. With the Activ8 + Vinoshipper integration: Orders from POS, club, wholesale, Shopify, and allocations are automatically checked for compliance Orders that don’t meet compliance requirements are stopped before they process Teams continue working exactly as they do today—no retraining, no disruption Shipping and compliance are handled seamlessly in the background All it takes is selecting the “V

Transporting liquid products efficiently and safely is a critical part of production. From grape must to finished wine, every stage of the process requires containers that protect the product, reduce costs, and minimize environmental impact. Container Logic offers a solution that addresses all these needs: collapsible intermediate bulk containers (IBCs). What Are Collapsible IBCs? Intermediate bulk containers (IBCs) are a versatile method for transporting large quantities of liquid food-grade materials. Unlike rigid single-use containers, collapsible bins are designed to fold down when empty, making them reusable, space-efficient, and environmentally friendly. Their durable construction ensures that liquids remain protected during transport, while the foldable design simplifies storage and return logistics. Key Benefits of Collapsible Bins Reduced Packaging Waste Traditional single-use containers generate significant waste with every shipment. Collapsible bins minimize the need f

SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find. The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades. Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced. “Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that c

The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or the winery’s logo or even the product itself. Rather, it’s the entire perception a consumer holds in their mind about your company, your wine, your people, and everything you collectively represent. A brand is a conceptual identity that differentiates you from your competitors. It can be shaped by your name, your origin story, the design of your label, the personalities involved in your winery, your tasting room experience, your packaging, your email tone, your partnerships, or even how you respond to a customer complaint. All these elements come together to form the intangible yet powerful idea of your brand. It is, quite literally, eve

This blog post summarizes the process by which licensed wineries can obtain local government approval for events in Napa County held pursuant to their California Department of Alcoholic Beverage Control (“ABC”) Type 93 Estate Tasting Permit. As discussed in our prior post, last year Governor Newsom signed into law AB720, granting California wineries that hold an ABC Type 02 winery license the ability to host events, up to 36 times per year, where they exercise tasting room privileges for wine manufactured by or for the winery on either: (1) property adjacent to the licensed premises or (2) a nonadjacent vineyard provided that such property or vineyard is owned by or under the control of the winery. (Cal. Bus. Prof. Code 23399.03.) Neither ABC nor Napa County have provided guidance as to what degree or proof of “control” is required. Under AB 720, these new Type 93 estate tasting events are also subject to local land use controls that can “restrict, but no