Fresh Whites for Warmer Days    Now available: 2023 Columbia Valley Sauvignon Blanc — a fresh, versatile bulk wine option for wineries refining white wine programs and planning upcoming releases. Columbia Valley’s climate of warm days and cool nights supports slow, even ripening while preserving natural acidity, resulting in wines with bright fruit character and crisp balance. This makes Sauvignon Blanc a strong fit for both standalone bottlings and blending applications. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2023 Columbia Valley Sauvignon Blanc highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its bright acidity, fresh fruit profile, and versatility, Sauvignon Blanc is a valuable option for both blending and standalone programs as wineries refine their white wine portfolios. If you have bulk wine available, now is an ideal ti

Insurance That Speaks Vineyard  Now available: Crop Insurance for Winegrowers — a service designed specifically for vineyard operations, with insight from someone who understands the realities of farming from firsthand experience. As the growing season gets underway, managing risk becomes just as important as managing the vineyard itself. From weather variability to yield uncertainty, having the right coverage in place can help protect both crop and business. What sets this apart is the perspective — insurance guidance built by a winemaker, for winegrowers, helping translate complex policies into practical protection for real vineyard operations. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like these Crop Insurance services for winegrowers highlight how the platform helps vineyards access specialized support tailored to their needs. With guidance developed from real winemaking experience, services li

Structure. Balance. Ready to Use.   Now available: 2023 Columbia Valley Cabernet Sauvignon — a strong bulk wine option for wineries refining blends, building out red programs, or planning upcoming bottlings. Columbia Valley Cabernet is known for its ripe dark fruit, structure, and balance, making it a versatile choice for both standalone bottlings and blending applications. As wineries evaluate inventory and finalize production plans, listings like this provide timely access to quality wine from a proven growing region. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2023 Columbia Valley Cabernet Sauvignon highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its structure, balance, and varietal character, Cabernet Sauvignon remains a foundational option for both blending and standalone programs as wineries finalize bottling and inventory decisio

2025 Dry Creek Valley — Cabernet Sauvignon This excellent bulk wine listing features over 8,600 gal. of 2025 Dry Creek Valley Cabernet Sauvignon from Lytton Manor Vineyard, a site known for its certified organic farming and deep-rooted commitment to sustainable viticulture. Grown in one of Sonoma County’s most sought-after Cabernet regions, this offering reflects the balance, structure, and varietal purity that Dry Creek Valley is known for — delivering fruit well-suited for premium standalone bottlings or strategic blending programs. Backed by a long-standing reputation for quality and consistency, Lytton Manor Vineyard provides both pedigree and transparency, with direct access to availability details and grower insights through the listing. Whether you’re sourcing fruit for your core program or exploring new vineyard partnerships for the future, this is an opportunity to secure Cabernet Sauvignon from a trusted and proven source: View Listing Good Wine

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

A Versatile White for Your Next Release  Now available: 2023 Columbia Valley Chardonnay — a versatile bulk wine option for wineries refining white wine programs, building blends, or planning upcoming bottlings. Columbia Valley Chardonnay is known for its balance of ripe fruit and fresh acidity, making it a flexible choice for a range of styles — from crisp, fruit-forward wines to more structured, oak-influenced programs. As wineries evaluate inventory and finalize production plans, listings like this provide a timely opportunity to source quality Chardonnay while decisions are still in motion. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2023 Columbia Valley Chardonnay highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its balance of ripe fruit and fresh acidity, Chardonnay remains a versatile option for both blending and standalone progra

2.62: A Historic Reset by Steve Fredricks  The release of the preliminary 2025 California Crush Report confirms an evolutionary shift in the state’s wine landscape. With the total crop recorded at 2.62 million tons, the industry has hit its lowest production level since 1999. This marks the second consecutive small harvest, resulting in a staggering one-million-ton decrease in tons harvested compared to just two years ago. For the consumer market, this translates to roughly 73 million fewer cases available between the 2023 and 2025 vintages, reflecting a deliberate, industry-wide effort to bring wine production back into balance with current demand.  The impact of this contraction was felt most acutely in California’s interior regions. While coastal areas saw a 51,000-ton decrease compared to 2024, the interior experienced a much sharper drop of 170,000 tons. This disparity highlights a significant trend: acreage is being removed from production at a higher rate

2023 Columbia Valley — Merlot    Now available: 2023 Columbia Valley Merlot — a versatile bulk wine option for wineries refining blends, rounding out red programs, or planning upcoming bottlings. Fruit from the Columbia Valley in Oregon benefits from warm days, cool nights, and a long growing season, helping Merlot develop ripe fruit character while maintaining balance and structure. This makes it a flexible option for both blending and standalone programs.  View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2023 Columbia Valley Merlot highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its rich fruit profile, smooth structure, and versatility, Merlot remains a dependable option for both blending and standalone programs as wineries finalize bottling and inventory decisions. If you have bulk wine available, now is an ideal time to create

March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine industry since Prohibition. According to the new state data, the total tons crushed came in at 2.62 million tons, a figure that is above initial projections and well above what was felt by the industry. This statewide volume is 8% below 2024 and 23% below the 5-year average. Total red wine production declined by 9% and white wine production declined by 6%. “The decrease in tons is still very positive news for the industry overall,” said Steve Fredricks, President at Turrentine Brokerage. “The 2025 vintage highlights the industry’s directional shift of declining production and an overall restructure of the industry. 2025 represented continued challenges for grower

When it comes to fining wine, many traditional fining agents remove a broad spectrum of compounds that can often lead to stripped, less expressive wines. The CLARIL range from Enartis is focused on selective fining, which targets the specific compounds that cause instability and other faults, while preserving the integrity and quality of the wine. The CLARIL range offers precision solutions for an array of issues, including: Preventing and Treating Oxidation – CLARIL OX A natural alternative to PVPP, it acts with exceptional selectivity to target only the compounds responsible for pinking and browning. Its use during fermentation extends shelf-life while preserving color, freshness, and aromatic complexity. Metal Concentration Reduction – CLARIL HM A blend of PVI-PVP and chitosan, CLARIL HM provides antioxidant protection by removing metals that catalyze oxidation reactions such as copper and iron. Smoke Taint and Other Off-Aromas – CLARIL SMK Developed to eliminate