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We're excited to be speaking at the Sovos ShipCompliant Wine Summit, May 6-7! Join us on May 7 from 2:30–3:00 PM for our session: The Role of Logistics in DTC Innovation. Making great wine is one thing—getting it into customers’ hands successfully is another. We’ll dig into what’s really driving winery success today: delivery performance, smarter inventory management, and logistics strategies that scale with your business. Whether you’re shipping 100 cases or 100,000, we’ll share practical tools to help you build a stronger, more resilient DTC program. If you’re attending, we’d love to connect! See more about our session here.
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April 28, 2026
Wine Club Members Rarely Cancel Out of Nowhere. Here’s What to Watch For Before They Do.
In our recent webinar with Sovos ShipCompliant, we talked about a challenge many wineries know too well: wine club cancellations rarely happen without warning.
Most of the time, the signals show up earlier.
Engagement drops.
Shipments get skipped.
Purchase behavior changes.
The member starts drifting long before they officially cancel.
That was one of the big takeaways from the conversation. In a tougher DtC market, retention has to start before the cancellation report. Wineries need better visibility into which members are still engaged, which ones are slipping, and where to focus outreach before the window closes.
We recapped the key points in this blog, including the churn patterns wineries should watch for and how RFM segmentation can help teams act sooner.
Read the recap: https://vinsuite.com/wine-club-churn-signs-before-cancellation
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Event Type: Webinar
Location: https://event.on24.com/wcc/r/5271200/FDDE3C102EA5AF60F642C4ADE90037A5
Date: 4/9/2026
Wine club churn has always been a challenge, but the stakes are even higher as the direct-to-consumer (DtC) wine shipping channel has entered a period of sustained contraction. With 2025 seeing the largest year-over-year declines in both DtC wine shipment volume and value — according to the 2026 Direct-to-Consumer Wine Shipping Report — the channel is smaller, more concentrated, and increasingly reliant on a pool of higher-end customers. Stabilizing revenue in this environment means wineries must be more focused than ever on retaining customers in your winery’s wine club. In practice, churn rarely begins with a cancellation request. It typically starts with subtle changes in behavior that are easy to overlook in standard reports. This webinar will discuss: What those signals are — where and how to look for them How early churn forecasting differs from traditional churn reporting Which member behaviors tend to signal increased churn risk before cancella
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February 19, 2026
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: “Can this platform help me grow into the future?” The truth is, covering today’s needs is table stakes. The real opportunity lies in embracing tools that unlock growth and connect wineries to the same ecosystem powering the world’s most innovative ecommerce brands. That’s why more wineries are moving to Shopify, and choosing Awtomic as the engine behind their clubs. Built for the Wine Industry With Awtomic and Shopify, wineries don’t have to choose between tradition and innovation. Our pl
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February 10, 2026
After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer base age out beneath them. The data is now unambiguous: wine sales dropped approximately 6% in 2024, marking the steepest decline in decades according to SipSource industry data. More troubling than the headline number is what's driving it. This isn't a recession blip or a bad vintage. It's a fundamental realignment of who drinks wine, how they buy it, and what they expect from the brands they choose. Here are the five trends reshaping the US wine market and what they mean for your brand's survival. The Demographic Disruption The wine industry built its growth on one generation: Baby Boomers. That generation is now aging out. The Wine Market Council's 2025 U.S. Consumer Ben
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Location: https://event.on24.com/wcc/r/5068336/3D2EBA8C551839B2DC14969260A00DDE
Date: 9/18/2025
In today’s competitive DtC wine market, the real driver of growth isn’t just acquiring new customers — it’s keeping them. Retention leads to higher lifetime value, stronger conversion rates and more predictable revenue. But customer loyalty isn’t automatic. From the first tasting room visit to their latest online order, every touchpoint matters. The right mix of personalized experiences, seamless technology and regulatory compliance can mean the difference between one-time buyers and lifelong customers. Join Corksy and Sovos ShipCompliant for an actionable conversation on how wineries can maximize retention strategies that work both front-of-house (POS, e-commerce, marketing, wine clubs) and behind-the-scenes (shipping compliance). We’ll cover: How AI-powered segmentation drives engagement and reorders Ways modern POS tools increase conversion rates and create personalized experiences Making signups and repeat purchases seamless across POS, website a
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September 12, 2025
Afternoon Brief: Average DTC Bottle Price Soars to $52 in the US
The average price of a bottle of wine in the US has risen to more than $50 per bottle, almost 40% higher than in 2018, according to the latest report by DTC analyst Sovos ShipCompliant...
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Afternoon Brief: DTC Shipment Volume Down 13% in June
Total winery direct-to-consumer (DTC) shipment value dropped by less than 1% to $149 million in June, according to WineBusiness Analytics/Sovos ShipCompliant.
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—Partnership helps deliver Best of Class Analytics in Winery DtC Platforms— (Calistoga, CALIF)— eCELLAR is thrilled to announce that Enolytics is now utilizing our open API to seamlessly bring eCELLAR data into their platform. This allows eCELLAR users to leverage Enolytics' advanced analytics tools to gain deeper insights into their DtC wine sales and customer base, empowering data-driven decision-making and business growth. The eCELLAR/Enolytics integration will deliver a host of benefits: eCELLAR users can easily analyze customer behavior and buying trends increased customer segmentation and hyper-personalization of offers. Augmented centralization of DtC marketing and operational insights More about the eCELLAR DtC and CRM platform is available at https://www.ecellar1.com. “eCELLAR and its team have already set the bar for winery CRM and e-commerce solutions—helping build stronger customer relationships, streamline operations, and the winery&rsqu
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January 28, 2025
In the ever-evolving landscape of the wine industry, adaptability and innovation have never been more critical. With shifts in consumer demographics and broader economic factors at play, wineries are presented with both challenges and exciting opportunities. Engaging a younger, more diverse audience through creative marketing strategies is key to future growth. Despite current market fluctuations, the resilience of wine businesses showcases their ability to thrive and innovate. The future of the wine industry is bright, marked by the potential for renewed growth and broader accessibility to quality wines. The State of the US Wine Industry Report 2025 by Silicon Valley Bank and the 2025 Direct-to-Consumer (DtC) Wine Shipping Report by Sovos and WineBusiness Analytics provide a comprehensive overview of the current state of the industry and its future prospects. Dynamic Market and Opportunities The wine industry is experiencing dynamic changes, presenting new opportunities for growth. Wh
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