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At this year’s Wine Sales Symposium, Dollard will deliver a keynote address, “Consumer Obsession,” which will “explore the theme of reaching consumers where they are through innovative means.” In advance of that appearance, he took a few moments to share his perspective on where the industry is headed — and how we can leverage that information.

TWE’s Ben Dollard brings perspective to the shift in consumer behavior.   Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing […]

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First you need to sell your wine. Next you need to retain your customer. The link between these two essential mainstays of commerce — and the thing that helps spark and sustain them — is communication.

Communication is key if you want to attract new customers and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next

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The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since.

The second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel   Every time it seems that the […]

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These prestigious awards recognize the efforts of wineries, marketing agencies, and wine professionals who successfully navigate the unique challenges of marketing wine in a hyper-competitive and highly regulated market.

Healdsburg, CA, February 15, 2024 - Wine Industry Network (WIN), THE business resource for the North American Wine Industry, announced today that

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Wine Industry Sales Symposium

Event Type: Conference

Location: Virtual

Date: 8/24/2022

Wine Industry Sales Symposium
Wednesday, August 24, 2022  The Wine Industry Sales Symposium is an educational virtual conference focused on new information and innovation in both the wholesale and direct-to-consumer sales channels. The event is geared toward small to medium-sized wine businesses looking for new insights into ways to increase profitability. The FREE virtual event will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry. Wine Industry Sales Symposium Session Topics: Using Data Analytics to Optimize DTC Pricing and Inventory Depletion Maximizing Holiday Sales; The Data Tells Us When, and How The Evolution of the New Luxury Consumer The Roadmap for Tapping into the Corporate Sales Opportunity This conference is designed to support every facet of the sales process and all channels. We’ve lined up
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