CURIOUS GEORGE:A REVIEW OF MAILCHIMP’S SMS MARKETING SOLUTION SMS Marketing is one of the fastest growing avenues to contact your prospects and existing customers. From a survey done across more than 1,300 consumers, business owners and digital marketers, SMS marketing has resulted in 98% open rates compared to emails which land around a 25.77% average open rate. It is statistics like these that make even a skeptic raise an eyebrow and take notice. When evaluating SMS marketing providers, the competition is ramping up in this area. Mailchimp has recently released SMS marketing tools. Many of our clients have asked about it, so we compared Mailchimp’s SMS marketing features with the two industry leaders RedChirp and Vinteractive to see if there was anything worth going bananas over. LET’S GET DOWN TO MONKEY BUSINESS Let’s start with the basic features. A texting platform allows you to send messages out to a group of customers, like an email. Besides pricing, all