We’re Bringing the DTC Master Series Online Join us on Wednesday, October 8 for a virtual event focused on helping wineries turn customer data into stronger wine sales. This event is designed to deliver practical, real-world strategies across CRM, SMS, and operations so you can build loyalty, improve personalization, and drive revenue.  What You’ll Learn  How to create a CRM-first culture across your team  SMS strategies that increase engagement and sales  How fulfillment and operations enable brand loyalty  Real examples from wineries seeing results  Featured Speakers  Liz Mercer – WISE  Mike Fishman – Commerce7  Jennie Gilbert – RedChirp  Pawel Smolarkiewicz – Wineshipping  Don’t miss your chance to sharpen your DTC strategy without leaving your desk. Register Now.

The road to stronger wine sales starts with smarter customer data. During this virtual event, we'll hear from WISE, Commerce7, RedChirp, and Wineshipping. Each session is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with:  Clear next steps to activate your data and deepen customer relationships  Proven tactics for personalizing customer experiences at scale  Real examples of how winning wineries are using data to grow loyalty and lifetime value  If you're a winery leader looking to turn customer data into revenue-driving action, please join us! Register here. 

This summer, we’re bringing together winery leaders, DTC experts, and industry partners for a powerful event series focused on turning customer data into real sales growth. The road to stronger wine sales starts with smarter customer data Each session in this DTC Master Series is packed with practical insights and real-world strategies tailored for winery teams ready to level up their sales through a CRM-first approach. You’ll walk away with: Clear next steps to activate your data and deepen customer relationships Proven tactics for personalizing customer experiences at scale Real examples of how winning wineries are using data to grow loyalty and lifetime value Stops in this series Healdsburg, CA - Little Saint August 18, 1-4pm / RSVP Now Paso Robles, CA - Cass Vineyard & Winery August 27, 1-4pm / RSVP Now Willamette Valley, OR - Domaine Serene September 10, 1-4pm / RSVP Now Who should attend These events are designed specifically for winery leaders looking

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual Report Card - WISE Mystery Shopping Triple Score In early 2025, we released our Annual Triple Score Report Card. While Mystery Shopping covers over 75 criteria points, these three are perhaps the most important. How often are our Mystery Shoppers asked buy wine, how often are they warmly invited to join the wine club, and how often are they asked to keep in touch via joining the mailing list? In 2024, we saw a dramatic decline in Triple Score averages. In particular, data collection is critically low at just 18%—meaning we’re only asking fewer than one in five guests to keep the conversation going. Wine clubs work because people DO like to be part of them (did you know

Join us for an exclusive in-person event featuring sessions from Commerce7, RedChirp, Wineshipping, and WISE at our Napa Headquarters on April 30 from 2:00 – 5:30 PM.  You'll learn: How modern technology drives DTC success Customer engagement tactics that boost sales Operational efficiencies to streamline fulfillment This is a must-attend event for wineries looking to grow with the right technology and proven strategies. Learn more and RSVP here.

Hess Persson Estates uses text messaging to convert prospects, deepen customer engagements and drive new revenue channels Hess Persson Estates is recognized as one of the premier family-owned and family-led companies in the world of wine, and it stands committed to pushing boundaries and elevating standards to craft wines of distinctive character. Each of the family’s portfolios of wine – The Hess Collection on Mount Veeder and the Lions Head Collection of Napa Valley— are known for producing highly acclaimed luxury red wines, committed to sustainable farming and winemaking practices. Always looking for new and innovative ways to reach prospects and convert sales, Hess Persson engaged with RedChirp. This text messaging platform is rapidly building a following among Napa Valley wineries of all sizes. RedChirp allowed Hess Persson’s DTC team to interact with prospects and customers in a uniquely accessible and direct way. This superior experience delivered increas