Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping, inboxes are saturated, and SMS campaigns are losing steam.  The two primary direct marketing channels most wineries rely on — email (used by 85% of brands) and SMS (used by 15%) — are showing serious signs of fatigue. Promotional emails are increasingly buried in spam folders, and just last week, some of the industry’s leading SMS providers urged wineries to limit their use of SMS this holiday season due to deliverability concerns. So what now? If you’re a wine marketer looking for incremental sales this year without taking big risks, it’s time to revisit two proven channels that have quietly regained their edge: direct mail and affordabl