Free Educational Resources for Winery Compliance Officers The rise of SMS messaging offers wine/beer/spirits brands a powerful tool for engaging today’s consumers with personalized opt-in text marketing.   Still, it comes with its own rules that all winery compliance managers should know. If you follow the rules set by federal/state laws and the requirements of telecom providers, SMS can give your wine brand a competitive edge by boosting sales and delighting your customers. But if you break the rules – even unknowingly – the consequences can be severe.  Just ask Papa John’s. Education is the First Step to Compliance Although opt-in text messaging is relatively new to the wine industry, the compliance requirements associated with SMS marketing are well documented.   The following links can help you start educating yourself and your colleagues about the straight-forward steps your alcohol brand can take to profit from complia