Texas Just Changed the Rules for SMS Marketing Here's What DTC Wineries Need to Know If you’re a U.S. winery using SMS marketing -- or even just considering it -- you need to know about a new Texas law that quietly went into effect on September 1, 2025.  Senate Bill 140 (S.B. 140) expands the state’s telemarketing laws to include promotional text messages, and it applies to any business texting Texas residents, regardless of where that business is located. For small, family-owned wineries already navigating a shrinking market, this law could introduce new compliance risks, legal exposure, and operational headaches.  And while I’ve long been an advocate for SMS wine marketing, we can no longer recommend it for most wineries unless they’re either exempt from S.B. 140 or have a customer base concentrated in Texas. Let’s break down what’s changed -- and what you can do about it. ⚖️ What S.B. 140 Actually Says S.B. 140 updates the