Discover Pragmatic AI Tools to Help Wine Marketers in 2025 Cut through the hype with AI Wine Marketing News Believe it or not, it's been two years since AI tools made their debut in DTC wine marketing. First-generation tools, such as ChatGPT, found a productive niche in copywriting, image generation, and video production.  Now, "AI Agents" are stealing the headlines with hyped-up promises paired with perilous predictions of doom. That's why VinterActive publishes AI Wine Marketing News -- a bi-weekly news digest -- featuring only trustworthy AI news items relevant to wine marketers. CLICK HERE TO READ THIS WEEK'S EDITION In this week's edition, we're featuring 5 news items:     Apple: The Illusion of Thinking Salesforce AI Research: Study shows AI agents struggle with CRM and confidentiality Futurism: ChatGPT "Absolutely Wrecked" at Chess by Atari 2600 Console From 1977 MIT Media Lab: Your Brain on ChatGPT Princeton: Ho

Free Educational Resource from VinterActive - Grow Your Business & Career - "Let There Be Light!"For wine marketers navigating choppy waters, it’s hard to know if AI is friend or foe. That’s why we publish AI Wine Marketing News. In this free bi-weekly news digest, we sift through the hype to highlight AI news relevant to wine marketers. WHY AI WINE MARKETING NEWS? Our focus is on pragmatic uses of AI technology in the wine industry. We only follow reputable news sources. We confirm the validity of all content we share, and analyze AI news with one question in mind: “What does this mean for wine marketers?” If you think learning about AI might help your business or career, we invite you to subscribe at no cost. THREE FREE WAYS TO SUBSCRIBE LinkedIn: If you use LinkedIn, subscribe to “AI Wine Marketing News” here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7296203585329999872 Email: If your email relia

Wine Marketers: You’re Probably Using AI Wrong Here's the way to work with your AI Marketing Assistant... Earlier this year, I leaned into GenAI to learn how it might help wine marketers survive a challenging time. Like many wine marketers, I initially viewed AI as another traditional business tool.  I’d ask a question (input) and wait for the computer’s answer (output).  Results? Sometimes insightful or artful, but often decidedly less so. It turns out I was using GenAI wrong when I first approached this unique beast. Here's what I learned... WORKING WITH AI AS A COLLEAGUE...NOT A TOOL Working with GenAI as a colleague, instead of using it as a tool, made all the difference in the world for me.  Instead of simply saying “write a business plan,” I ask my AI assistants to ask me questions about my goals and limitations, enabling them to do their best work tailored to my needs. Then the give-and-take of my conversations with Gen

ATTENTION: WINE MARKETERS It's official, the 2nd generation of AI wine marketing tools has finally arrived!  In our view, we can either learn how to master AI, or there's a decent chance AI will master us. That's why VinterActive created a FREE LinkedIn Newsletter -- AI Wine Marketing News -- not to sell our products and services but to help our friends and neighbors in wine country understand the new AI tools that can help your business and career thrive in 2025 and beyond. Subscribers to our newsletter receive an expertly curated bi-weekly summary of AI news relevant to wine marketers, wine business owners, researchers, and any professional exploring the intersection of wine marketing and our industry's rapidly evolving AI toolset. Some say AI technology will be as essential as electricity or the steam engine.   We won't go that far yet, but it reminds us of the dawn of personal computing. If you've never experienced what a new technolo