Why It’s Time to Take Control of Chain Retail Pricing In the wine & spirits business, the difference between a best-seller and a case that never sees the shelf often comes down to something so mundane, it’s almost embarrassing to say out loud: Pricing. Not the actual price point — the accuracy of it. There are already plenty of reasons your product might not make it to the shelf — a buyer reorg, a freight delay, the seasonal shuffle, or simply the chaos of modern retail. So when you’ve beaten the odds and secured a coveted placement with one of the nation’s top chain retailers, the last thing that should kill the momentum is a clerical error. And yet, that’s exactly what happens when the price on the invoice doesn’t match the price in the retailer’s system. One mismatch, and the product gets refused at the dock — benched before it ever had a shot. No match = no receiving. No receiving = no shelf placement. No pl

How Packaging Suppliers Are Supporting the Future of Wine As wineries continue to adapt to shifting consumer preferences and production demands, packaging innovation remains a key area of focus. Closure manufacturers are responding with solutions that support not only product protection, but also convenience, branding, and production efficiency. Herti, with more than 30 years of experience in closure solutions, continues to serve the wine and beverage sectors with a broad portfolio designed for modern bottling needs. For wineries evaluating packaging upgrades, closure selection is increasingly seen as part of the larger strategy around quality assurance and consumer trust.

April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

Organization Waters Edge is an independently owned winery based on a proven urban winery franchise model. There are dozens of franchise locations around the U.S. with owners who are passionate about bringing wine culture to their communities. Each Waters Edge Winery & Bistro location combines the very best of a winery and wine bar in one versatile model that can be located anywhere, regardless of topography or agricultural factors. You can view their website here. Challenges Waters Edge Winery used to get their labels the traditional way—design the label, order the required quantities, and then wait for 4-5 weeks. Through this process, Waters Edge found they were losing opportunities and wasting time and money on their labels. Minimums and bulk price breaks meant they had to choose between buying more than necessary or paying more per label Once the label is printed, the information is all but set in stone. If information changed, a whole new order was required. The w

Pre-filtration isn't just a preliminary step, it's your insurance policy against clogged membranes, wasted product, and expensive filter replacements. Learn how filtration actually works, from micron ratings to flow dynamics. Register here: https://forms.gle/LTx7moL3RQw5vtc1A

We’re on a bit of a roll over here… We just released real-time address auto-complete and ZIP+4 inside eCELLAR. It’s one of those updates that might seem small, but it actually makes a pretty big difference in the day to day. If you’re running a DTC program, you already know how messy address data can get. A small typo turns into a failed shipment. Missing detail throws off tax calculations. And suddenly your team is spending time fixing things that shouldn’t have been broken in the first place. As compliance requirements grow and rooftop tax becomes more important, getting the address right from the start just matters more. Now, when an address is entered in eCELLAR, the system helps out in real time. It suggests verified addresses as you type, standardizes the format automatically, and adds ZIP+4 where available. Instead of cleaning things up later, you’re starting with better data from the beginning. You’ll see this everywhere an address gets entered, including POS, ecommerce checkou

Want to break free from the Microsoft ERP shackles? With Microsoft NAV on its last legs, and with NAV 2016 going out of extended support this month those last legs got closer, now's the opportunity to break free and move to a modern, dynamic ERP like odoo for Wine. Read on to find out how to make lemonade out of the lemons on NAV ending. If you're running NAV, it's firstly really important you have plan to move off it as your version goes out of support, and secondly why you might want to consider ditching Microsoft ERPs altogether and moving to a more modern, dynamic ERP like odoo for Wine. Read about why you need to be moving off NAV sooner than later and why odoo for Wine is a great option.

Combating declining consumption and tasting room visits is the current pressing priority for small and medium-sized wineries whose primary source of revenue has been direct-to-consumer (DtC) sales. Waiting for the situation to change is no longer an option. Instead, wineries are turning to their existing customers to maximize short-term revenue and draw in new customers to rebuild their base.  This task can seem daunting, but wineries with the vinSUITE integrated DtC software platform have a powerful new tool at hand. The recently released vinSIGHT transforms the sales data automatically collected by vinSUITE into actionable insights. This new predictive analytical platform analyzes the winery’s historical customer behavior patterns and predicts wine club churn with up to 94% confidence, enabling wineries to prevent revenue loss before members cancel. Jimmy Wu, vinSUITE’s President, explains: “By the time wine club churn shows up in standard reports, that revenue is already l

Today is the last day to secure your seat for the Wine Business Seminar at the Early Registration rate of $300. The Wine Business seminar was built to defy the conference that delivers abstract answers to real-world problems. We offer real industry insight, real conversations, and real connections. Are you ready to join the conversation? Join here.