Farm tools aren’t just tools—they're investments. And in agriculture, where your equipment works as hard as you do, durability isn’t a luxury, it’s a requirement. That’s why INFACO has designed its electric pruning tools—like the F3020 and AT1000—with one goal in mind: to outlast the season. Built with aircraft-grade materials, modular engineering, and sealed components, these tools are tested in real-world vineyard, orchard, and olive grove conditions across the globe. In this article, we’ll break down what makes INFACO tools truly durable, why that matters on the farm, and how maintenance ensures a return on investment (ROI) that goes beyond just one harvest. What makes a tool durable on the farm? Durability isn’t just about rugged looks. It’s about the ability to perform in mud, dust, cold, or heat—every day of the season—without failure. Key elements of durable pruning tools: Materials: High-end metal alloys resist corrosion, cracking, and mechanical stress. Motor lifespan: Brushl

Join Karen MacNeil, best-selling author and cofounder of the COME TOGETHER movement, along with Jennie Gilbert of RedChirp and a special winery guest, for an inside look at the second annual Share & Pair Sundays campaign. Learn what Share & Pair Sundays is all about, how to promote it to your best customers, and how to use simple tools—like targeted text messaging—to drive engagement and measurable results. We’ll also share practical strategies to grow your contact list and expand your reach. Bring your questions and leave with ready-to-use ideas, templates, and inspiration to make the most of this year’s campaign. Can't make the live event? Register anyway! We'll send you the recording 📹 Register at https://us06web.zoom.us/webinar/register/WN_ziXsoFdZRRyh6Aj5sq20tQ

Join Commerce7 and RedChirp on May 15 at 10am PT/1pm ET for a practical conversation on email and SMS strategies built for wineries. Whether you're just getting started with digital outreach or looking to sharpen what you're already doing, you'll walk away with ideas you can put to work right away. Register Now

Technical Winemaking Webinar · May 13 · 45 minutes with live Q&A Save the date, you’re invited to our new webinar! Stuck and sluggish fermentations, along with limited aromatic expression, remain common challenges, especially with high Brix or unbalanced musts. In this webinar, we will review the key parameters that influence fermentation performance and aroma development, from yeast activation through to the end of alcoholic fermentation. The session will focus on practical decision points and how targeted nutrition strategies can impact both fermentation kinetics and aromatic outcomes. Topics covered: Yeast rehydration and early-stage management Impact of rehydration conditions on yeast viability, including the role of sterols and fatty acids Fermentation kinetics and completion Identification of risk factors for sluggish or stuck fermentations, and practical approaches to secure fermentation to dryness Aroma development during fermentation Influence o

Training young vines is one of the most delicate tasks in viticulture. Get it right, and you set the foundation for decades of healthy growth and high yields. Get it wrong, and you risk snapped shoots, poor airflow, and lower fruit quality. That’s why choosing the right tool for trellising is critical—especially during the first two years of a vine’s life. Enter the INFACO AT1000, a battery-powered tying tool that pairs with the F3020 platform to offer fast, consistent, and gentle ties—without damaging tender shoots. In this article, we’ll explore how the AT1000 can transform how you train your vineyard, reduce labor time, and preserve plant health from the ground up. Tying without breaking growth: why gentleness matters Young shoots = fragile structure First- and second-year vine shoots are highly flexible but prone to: Splitting at the base Crushing when tied too tightly Drying or choking if ties aren’t breathable Traditional methods like twist ties or hand-knotted twine often re

Grafting Season Update & 2026/2027 Availability We’re pleased to share that grafting for the season is now complete. As we move into the next phase, our focus remains on supporting your success and helping you finish the planting season strong. For those who may still be finalizing plans or find themselves in need of vines, we encourage you to connect with your sales representative. Our team can provide a list of speculated vine availability for 2027, or excess availability for 2026 to help provide options that align with your vineyard needs. At Sunridge, our commitment to the industry and to our customers continues year-round. Whether you’re planning ahead or navigating last-minute needs, we’re here to help ensure your season is set up for success. Andrew Jones VP of Sales - Winegrapes 805-234-4920 andrew@sridge.net Annie Steimle Regional Sales Manager North Coast 707-974-2642 annie@sridge.net Nicholas Podsakoff Regional Sales Manager Northern Interior 808-333-9394 nicholas@sr

Storytelling that Sells: Building a Brand Voice that Converts  Thursday May 14th @ 10 am PST Presented by OrderPort & Left Coast Marketing Every winery has a story. The challenge is telling it in a way that actually drives sales, builds loyalty, and sets you apart in a crowded market of “small family wineries.” In this Growth Webinar, we’ll break down how to turn your story into a strategic asset across your website, tasting room, wine club, and campaigns. You’ll learn how to move beyond generic language, build a clear and consistent brand voice, and connect with customers in a way that feels human, memorable, and worth buying into. Walk away with practical frameworks, real examples, and simple tools you can implement immediately to turn storytelling into stronger conversions and deeper customer relationships. Save Your Seat - May Growth Session: Storytelling that Sells

Join Vineyard Team and Paso Robles Wine Country Alliance for a focused half-day 2026 Industry Update designed to help you navigate what’s happening now—and what’s coming next! Hear directly from industry experts as they break down the trends, risks, and opportunities shaping grape growing in 2026. 📅 Wednesday, May 20 | 9:00 am-12:00 pm; tickets include lunch from 12:00-1:00 pm ➡️ at Springhill Suites in Atascadero 🎟️ Reserve your spot* >>> https://secure.qgiv.com/for/2026tailgatesevents/event/2026-industry-update/ --- Event sessions include: 📊Grape Market Update & Industry Outlook Get clarity on what’s happening in the grape market and what it means for your operation: - Key trends shaping pricing and demand - Vineyard removals and supply outlook - What to expect in the next 12+ months Speakers: Audra Cooper & Eddie Urman (Turrentine Brokerage) --- 💰 Grants & Funding Opportunities Panel Learn how to access and successfully use available funding: - Where to

It was a pleasure collaborating with Tara on her field trip with us to explore how grapevines are made. Sharing our expertise and giving others a closer look at the intricacies of grapevine propagation is something we truly value. The official YouTube video is now live on her channel. Be sure to check it out!

For those managing multiple irrigation blocks or weather stations in myRanch, the "default" view isn't always the most efficient for a specific workflow. Ken Schwartz just released Part 1 of a 2-part series focused on Property Zones. This first installment provides a comprehensive dive into organizing sensors into logical groups that match actual field operations—whether that is by irrigation block, equipment diagnostics, or property-wide temperature comparisons. Key takeaways from Part 1: The Zone Layout: A walkthrough of the property toolbar and zone selectors to navigate the interface faster. Workspace Customization: How to switch from the default "carousel" to a "static grid" or "drop-down" to match individual preferences. Mastering the Data Graph: Tips for zooming, auto-scaling, and performing instant min/max analysis on the fly. Widget Basics: Understanding sensor descriptions, RSU IDs, and timestamps to ensure data accuracy at a glance. The goal is to spend less time clicki