This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience. 

This practical, solution-focused session will cover: 

• Building internal buy-in 
• Creating clear goals and measurable KPIs 
• Designing a compliant, guest-friendly check-in process 
• Making data capture a sustainable habit 
• Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation 

Hosted by: 

• Liz Mercer, WISE Partner & DTC Strategist 
• Jennie Gilbert, RedChirp Cofounder 
• and a special winery guest 

Date/Time: Wednesday, December 10 at 1:00 PM Pacific

Register Now

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue. 

This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit. 

Recent WISE Mystery Shops, conducted over multiple states, underscore the gap: Mystery Shoppers were asked to keep in touch with the winery they visited just 10% of the time. Meanwhile, the contact information they do gather is usually limited to the single person who booked the reservation—leaving the other guests unaccounted for, walk-ins entirely invisible, and almost no one providing express written consent. And as compliance rules and regulations continue to evolve, usually toward stricter definitions of express written consent and often with little notice, wineries need data collection methods that protect them today and prepare them for what may change tomorrow. 

To address this growing industry need, RedChirp has launched Guest Check-In, a new, no-additional-cost feature available to all RedChirp customers. Guest Check-In provides wineries with a more intentional, guest friendly, and compliant system for collecting data and consent across tasting rooms, onsite events, offsite activations, and more. 

But technology alone isn’t a complete strategy. That’s why this webinar pairs the new tool with WISE’s expert best practices for implementation, staff adoption, operational rollout, and how to put the collected data to good use, driving sustainable DTC growth. 

Webinar: Win the Follow-Up: Reinventing Guest Check-In for Today’s DTC Challenges 

Hosted by: 

• Liz Mercer, WISE Partner & DTC Strategist 
• Jennie Gilbert, RedChirp Cofounder 
• and a special winery guest 

Date/Time: Wednesday, December 10 at 1:00 PM Pacific 

Registration: https://us06web.zoom.us/webinar/register/WN_Z4D4T9AlQTyfBVtW37xYfQ 

This practical, solution-focused session will cover: 

• Building internal buy-in 
• Creating clear goals and measurable KPIs 
• Designing a compliant, guest-friendly check-in process 
• Making data capture a sustainable habit 
• Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation 

This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience. 

About WISE 

WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Founded on the belief that Direct-to-Consumer results are central to winery success, WISE delivers the only wine industry training, education, and certification program dedicated to DTC sales and marketing. Learn more at https://wineindustrysaleseducation.com/. 

About RedChirp 

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized two-way conversations to automated notifications and bulk marketing campaigns, RedChirp empowers wineries with modern communication tools built for the industry’s unique compliance environment. RedChirp integrates seamlessly with leading DTC platforms and now includes Guest Check-In at no additional cost. Learn more at https://redchirp.com/.

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up.

“In just two years, RedChirp has gone from serving one to almost 900 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.”

With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChirp to create elevated customer service experiences, execute more effective club communications, and run more powerful promotions.

The next generation of webchat — which starts on your website but moves the conversation to text — is included in every RedChirp subscription for free. Case studies and order attribution data show these webchats convert into significant sales, with the added bonus of organically growing your opt-in list without lifting a finger.

Wineries use RedChirp to securely collect credit card information by text message too. Because that’s so convenient wineries, Payment Requests have become one of RedChirp’s most popular features. Customers love it too! Across the platform, they complete 42% of these Payment Requests in 10 minutes or less and 98% in less than 24 hours.

RedChirp’s integrations with wine industry tools increase visibility and make automations more powerful. Share contacts, trigger shipment notifications, confirm orders, send reservation reminders, and maximize the performance of your emails. Automated Order Attribution reporting makes sure you know which texts are converting into sales and exactly how many. RedChirp integrates with Commerce7, eCELLAR, WineDirect, vinSUITE, tock, Mailchimp, Klaviyo, WineShipping, WineDirect Fulfillment, Outshinery, and WinePulse.

Are you tired of emailing into the abyss and playing phone tag? Text your customers instead! Stop by RedChirp’s booth #210 at the WIN Expo on Dec. 4 at the Sonoma County Fairgrounds to find out how.

Register for a free trade show floor pass with the promo code: RED210

A brand-new RedChirp feature is here: Lightboxes!

Lightboxes let you seamlessly collect both text and email marketing consent right on your website through a branded pop-up. Most wineries already use a pop-up to invite email signups — but if you’re not asking for text consent too, you’re missing a huge opportunity to grow your list.

Why it matters: Every business should be gathering as much high-quality, express written consent as possible. Growing your consent list may:

·     Reduce risk

·     Future-proof your texting program as regulations evolve

·     Expand opportunities for more successful campaigns

Early results are impressive:

Beta testers saw 160% more opt-ins in their first 30 days using Lightboxes compared to the previous month!   

Even better? Lightboxes are included with your RedChirp account at no extra cost.

Request help setting up your lightbox: click here →

Learn more about Lightboxes: click here →

As always, our team is here to help if you need it! Use the button above to request our help adding a Lightbox to your site, or text us at 602-899-1365 for help with anything else.

📚 Helpful Resources to Revisit

• Who can you send promotional texts to? Read the article →
• Who can you send Informational texts to?: Read the article →
• Questions about changes to Texas Law S.B. 140: Learn more →

Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes.

We’ll cover the key players (CSPs, carriers, aggregators), the special compliance hurdles for alcohol, and today’s hot-button issues like spam rejections, shortened links, and holiday slowdowns. Plus, get a first look at the future of messaging with RCS—what it is, why it matters, and how to prepare.

You’ll walk away with insider knowledge to help you feel more confident and expert in managing winery text messaging. Bring your questions for live Q&A!

October 2 @ 11:00 am PT

Register Now

Speakers

Jennie Gilbert, CoFounder / RedChirp

 John Anthony, Sr. Account Manager / Bandwidth  

Sponsored by RedChirp with special guest from Bandwidth

Join wine industry icon Karen MacNeil, RedChirp co-founder Jennie Gilbert, and Laurelle Turner-Clemons from Hess Persson Estates for a practical, idea-packed webinar to help you promote and sell your wine using the Come Over October campaign for creative traction. 

Co-created by Karen, Kimberly Noelle Charles, and Gino Colangelo, the Come Over October campaign is focused on telling the positive story about wine by celebrating togetherness, connection, and hospitality. The campaign has experienced extraordinary success thus far—reaching nearly 2 billion media impressions in its first year. In this session, we’ll highlight how your winery can easily participate, benefit, and be a part of Come Over October this fall. 

You’ll get proven text message marketing strategies, ready-to-use SMS campaigns, and expert tips to drive traffic and boost sales, all tailored to the Come Over October theme. Whether you're joining for the first time or returning for another round, you'll leave with everything you need to make this October your most successful yet. 

To find out more about Come Over October, visit www.comeoveroctober.com or follow COO on Instagram at @comeoveroctober.

Napa, California — RedChirp, the leading text messaging platform built for wineries, is excited to announce a powerful new integration with Copper Peak Logistics, a trusted provider of alcohol compliant fulfillment and logistics services. This integration empowers wineries to automatically notify customers about critical shipment updates in real time—via automated, personalized text messages. 

With alcohol shipments requiring a 21+ signature for delivery, clear communication is essential to reduce missed deliveries, returns, and customer frustration. This new integration makes it easier than ever for wineries utilizing Copper Peak Logistics’ fulfillment services to keep customers informed and engaged throughout the shipping process. 

Key Features of the RedChirp and Copper Peak Logistics Integration: 

With the integration enabled, wineries can automatically trigger personalized text messages when: 

• A package has a new tracking number 
• A package enters transit (typically carrier pickup)
• A package is out for delivery (reminder: 21+ signature required) 
• A package is delivered 
• A delivery attempt fails 
• A package’s expected delivery date changes 
• A package is available for pickup at a hold location 
• An unusual event, known as an exception, occurs 

These proactive communications improve delivery success rates and reduce costly returns. Even better, busy DTC teams can fully automate these notifications, so no extra effort from their team is required. 

“This integration is a game-changer for RedChirp and Copper Peak Logistics customers,” said Jennie Gilbert, Cofounder of RedChirp. “By automating timely text updates at the most important moments in the shipping process, wineries can deliver better customer experiences, reduce returns, and ultimately sell more wine with less hassle.” 

The integration is available at no additional cost for any winery already working with Copper Peak Logistics and RedChirp. 

“We were so happy to work with RedChirp on this integration to provide our winery partners with smarter ways to keep their customers informed,” said Merilee Anderson, Senior Vice President of Client Services Copper Peak Logistics. “Shipment-related texts are not just convenient for customers—they reduce support volume and improve delivery outcomes.” 

Getting Started 

Wineries can activate the integration by emailing manderson@copperpeaklogistics.com and copying help@redchirp.com to request setup. Once credentials are securely transferred, the RedChirp team will enable the connection and confirm the data feed. From there, wineries can create automated messages in RedChirp tied to each key shipment milestone. Step-by-step guidance and video tutorials are available, and hands-on support is always just a message away at guide@redchirp.com. 

About RedChirp 

RedChirp helps wineries harness the power of text messaging because when you can get people to pay attention, you can delight your customers and sell more wine. RedChirp cuts through the noise with one-on-one conversations, bulk club and marketing texts, and automated notifications about shipments, reservations, and more. RedChirp’s industry-specific integrations make automations more powerful, and its built-in compliance features ensure wineries stay within regulations. Learn more at https://redchirp.com. 

About Copper Peak Logistics 

Copper Peak Logistics specializes in premium wine fulfillment services, offering temperature controlled storage and white-glove shipping solutions. Known for its attention to detail and premium service levels, CPL serves some of the most prestigious wineries in North America. For more information, please visit https://copperpeaklogistics.com.

SEATTLE, WA – July 7, 2025 – Bottle360, a leading provider of comprehensive winery direct to consumer software, today announced a strategic integration with RedChirp, the premier text messaging platform for wineries. This powerful collaboration empowers wineries to elevate customer engagement, streamline communications, and drive direct-to-consumer (DTC) sales through seamless, personalized text messaging. 

The integration allows Bottle360 users to effortlessly leverage RedChirp’s robust texting capabilities with the Bottle360 platform data. Wineries can now easily send targeted marketing messages, order confirmations, shipping updates, and personalized recommendations, and much more, all while maintaining a unified customer view. 

“We are thrilled to partner with RedChirp to bring this compelling communication channel to our winery partners,” said Katherine Adams, CEO of Bottle360. “In today’s competitive market, direct and personalized communication is key to building lasting customer relationships. This integration provides our clients with the tools they need to connect with their customers on their preferred channel, leading to increased loyalty and sales. In the quest to embrace the younger generation of wine consumers, text messaging for both account information and marketing is an important addition to phone and email.” 

Wineries utilizing both platforms are already experiencing significant benefits. “We love the integration between Bottle360 and RedChirp—it’s been a game-changer for our small, family-run winery,” says Kathie Nelson, co-owner and DTC Sales Lead at Résolu Cellars. “It’s made our customer outreach more efficient and more personal, and our response rates to exclusive offers and event reminders have exceeded expectations.” 

“At RedChirp, our mission is to help wineries break through and connect with their customers,” said Jennie Gilbert, Co-Founder of RedChirp. “The team at Bottle360 has been a delight to work with — thoughtful, responsive, and dedicated to helping their customers succeed. We’re proud to bring this integration to life together, making it simple for Bottle360 wineries to start texting in ways that truly drive engagement and sales.” 

The RedChirp integration within Bottle360 is available now to all Bottle360 customers. Wineries interested in learning more about how this integration can benefit their business are encouraged to contact Bottle360 or visit https://bottlethreesixty.com/redchirp-and-bottle360/. 

About Bottle360 

Bottle360 is a comprehensive winery management platform designed to streamline winery operations, enhance customer relationships, and drive profitability for wineries of all sizes. From DTC sales and club management to inventory and marketing, Bottle360 provides a complete suite of capabilities to empower wineries to succeed in the modern wine industry. Learn more at https://bottlethreesixty.com/. 

About RedChirp 

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.

March 19th, 2025 — Wineries seeking to improve wine club engagement, boost retention, and streamline operations now have access to groundbreaking new tools. RedChirp and Commerce7 have partnered to deliver new integration features designed to make wine clubs more profitable and easier to manage.

Webinar Recap: Unlocking New Capabilities

On March 18th, Commerce7 and RedChirp hosted an informative webinar where attendees:

• Discovered innovative new features to enhance club member engagement.
• Gained insights from Bricoleur Vineyards on successful member interaction strategies.
• Got a first look at new RedChirp + Commerce7 tools.
• Learned about a limited-time RedChirp promotion for Commerce7 users.

Missed the event? Access the recording, slides, and resources here: https://redchirp.com/webinar-commerce7-redchirp-new-tools-to-drive-club-engagement/

New RedChirp Features for Commerce7 Users

Developed in response to winery feedback, these features help teams deepen customer relationships and improve wine club performance:

• Wine Club Join & Follow-Up Automated Messages: Convert new members into loyal fans with personalized and completely automated welcome and follow-up messages.
• Remove Recent Buyers from Bulk Messages: Target the right audience by automatically removing recent purchasers.
• Conversation Chips: Instantly access key customer details like membership status, lifetime value, and recent shipments for personalized interactions.

"We’ve heard from so many wineries that — now more than ever — they need better tools to engage and retain club members," said Jennie Gilbert, Co-founder of RedChirp. "These new features empower busy teams to provide exceptional customer service and drive real business results."

Even More Exclusive Tools Unveiled

In addition to these enhancements, RedChirp and Commerce7 introduced cutting-edge features they’re developing and testing to support every stage of the wine club experience:

• One-Click to ‘Add All Members Who Have Not Yet Customized’: Effortlessly populate “last chance to customize” bulk messages with members who haven't personalized their shipment.
• Magic Links to Club Customizations: Securely include dynamic links in text messages, allowing members to easily view and customize their shipments.
• Customization Tracking in Order Attribution: Track customizations triggered by text campaigns and view results in RedChirp’s automatic Order Attribution reports.
• AI Recipient Optimization: Utilize a 4-layered AI model trained on millions of wine industry data points to predict recipient engagement and optimize send lists.

"At Commerce7, our mission is to empower wineries to create exceptional customer experiences,” said Andrew Kamphuis, President of Commerce7. “RedChirp’s new features give wineries even more powerful ways to connect with their club members—welcoming new members, keeping them engaged, and ensuring long-term loyalty. We’re excited to partner with RedChirp to help wineries strengthen retention and build lasting, meaningful customer relationships."

Limited-Time Offer for Commerce7 Users

To help wineries experience the power of text messaging, RedChirp and Commerce7 are offering an exclusive promotion:

• For wineries already on Commerce7: Sign up for a new RedChirp subscription between March 18th and May 31st, 2025, and Commerce7 will cover the one-time fees and the first three months of your RedChirp subscription. Your RedChirp organization must be launched by 6/30/2025 to qualify.
• For wineries on WineDirect: You may need a little more time, so transition to Commerce7 and sign up for a new RedChirp subscription between March 18th and July 31st, 2025 and Commerce7 will cover the one-time fees, and the first three months of your new RedChirp subscription. Your RedChirp organization must be launched by 8/31/2025 to qualify.

Learn more about the promotion at https://redchirp.com/commerce7-partners-with-redchirp-to-get-more-wineries-texting/.

About Commerce7

Commerce7 is designed to help wineries sell more by delivering seamless, customer-first experiences across every channel. With integrated tools for Point of Sale, Wine Clubs, eCommerce, Customer Relationship Management, and Reservations, Commerce7 makes direct-to-consumer sales easy and effective. Learn more at https://www.commerce7.com/.

About RedChirp

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/.

Looking for fresh ways to engage your customers and boost DTC sales this spring? We've got the perfect opportunity!

Join Karen MacNeil—bestselling author and co-creator of Share & Pair Sundays—Kristine Mason—Senior e-Commerce Manager at Joseph Phelps Vineyards—and RedChirp co-founder Jennie Gilbert for an exclusive webinar designed to help wineries like yours turn casual wine lovers into loyal fans.

Webinar Details:

 Thursday, February 27, 2025 at 10 AM Pacific

Why Attend?

• Discover Share & Pair Sundays – A fresh, industry-wide campaign to inspire wine lovers to gather, sip, and share.

• Unlock the Power of Text Messaging – Learn how wineries are using SMS to cut through the noise and turn interest into action.

• Grab Prebuilt Message Templates – Get ready-to-send bulk messages designed specifically for Share & Pair Sundays.

• Pro Tips to Maximize Conversions – Expert strategies to help your DTC team sell more wine with less hassle.

Why It Matters:

The Come Over October campaign proved that wine lovers crave simple, social ways to engage. Now, with Share & Pair Sundays and RedChirp’s text messaging tools, it’s easier than ever to reach your audience—and inspire them to buy.

Don’t miss out on these revenue-boosting strategies. We can’t wait to see you there!

Reserve Your Spot Today

February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought leader Karen MacNeil—co-creator of Come Over October and Share & Pair Sundays—to help wineries seamlessly integrate this exciting new movement into their marketing strategies. 

On Thursday, February 27th at 10 AM Pacific, Karen MacNeil and RedChirp co-founder Jennie Gilbert will host an exclusive webinar: "New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing." Attendees will discover the inspiration behind Share & Pair Sundays and gain access to a suite of new tools designed to make participation effortless for busy DTC teams—including prebuilt bulk message templates, expert SMS marketing strategies, and proven tips for tracking success. 

What is Share & Pair Sundays?

Co-created by Karen MacNeil, Kimberly Noelle Charles, and Gino Colangelo, Share & Pair Sundays is an industry-wide campaign encouraging wine lovers to get together with friends and family on Sundays to share wine and food. The campaign recognizes and celebrates the positive role wine and food play in bringing people together. Building on the resounding success of the inaugural Come Over October campaign in 2024, this campaign provides wineries with a readymade opportunity to engage their audiences, inspire purchases, and deepen customer connections. 

Why Text Messaging?

For wineries looking to cut through the noise and turn enthusiasm into action, text messaging is the ideal solution. With RedChirp’s new prebuilt bulk message templates tailored specifically for Share & Pair Sundays, wineries can quickly and easily promote the campaign while staying compliant with industry regulations. 

Key webinar takeaways include:

• How to introduce Share & Pair Sundays to your customers 
• Why texting is a powerful channel for increasing engagement 
• Prebuilt message templates to streamline promotions 
• Pro texting tips to maximize conversions and ROI

Leadership Excitement

"The success of Come Over October proved that wine lovers are eager for fun, easy ways to engage with wineries and with community," said Karen MacNeil. "Share & Pair Sundays is the next step in that journey, and by partnering with RedChirp, we're making it incredibly simple for wineries to participate and connect with their customers in a meaningful way." 

Jennie Gilbert, co-founder of RedChirp, added: “The data shows that if you want your best customers to know about something, texting them is the most effective way to reach them. With our new Share & Pair Sundays templates, wineries can effortlessly get the word out, drive engagement, and ultimately sell more wine." 

Join the Webinar

Don’t miss this opportunity to learn how your winery can turn conversations into conversions with Share & Pair Sundays! 

Date: Thursday, February 27, 2025 

Time: 10 AM Pacific 

Register here: https://us06web.zoom.us/webinar/register/WN_AfjG6Br0SdeHDyvGBuHz4Q 

About RedChirp 

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/. 

About Karen MacNeil

Karen MacNeil is one of the leading women in the wine industry, renowned as a best-selling author, dynamic speaker, and consultant. She is the creator and editor of WineSpeed, the leading digital newsletter in the U.S. for fast, authoritative information about wine. Karen was the host and lead writer of the PBS series "Wine, Food & Friends with Karen MacNeil," for which she won an Emmy. Her articles on wine and food have been published in more than 50 newspapers and magazines, including The New York Times, Town & Country, Elle, and Worth. Karen is also the author of "The Wine Bible," recognized as one of the most comprehensive and authoritative books on wine. Karen, along with Kimberly Noelle Charles and Gino Colangelo, co-created Come Over October and the new Share & Pair Sundays, an industry-wide initiative designed to encourage wine lovers to embrace food and wine pairing in a fun and social way. 

About COME TOGETHER—A Community for Wine Inc

COME TOGETHER—A Community for Wine Inc is a mission-driven company committed to creating and sharing positive, inclusive consumer information about moderate wine consumption and wine’s historic role as a communal beverage. 

The company was formed in May 2024 by three wine industry professionals, wine journalist Karen MacNeil, and public relations and communications executives Gino Colangelo and Kimberly Noelle Charles, DipWSET, each of whom owns their own small business. 

COME TOGETHER will launch media, digital, and live events and campaigns focusing on wine’s unique and positive cultural role as a beverage that brings people together. The company’s first campaign—Come Over October—will debut October 2024. 

For more information about the Come Over October campaign and COME TOGETHER—A Community for Wine Inc, please visit https://www.cometogetherforwine.com/ or email Kimberly Noelle Charles at kcharles@charlescomm.com or Gino Colangelo at gcolangelo@colangelopr.com.

January 15 th, 2025 — Wineries excel at delivering exceptional customer experiences, but keeping pace with modern communication trends can be challenging. Recognizing the need for seamless digital interactions, VinesOS, a trusted point-of-sale and commerce winery software provider, has partnered with RedChirp, the wine industry’s leading text messaging platform. This month, they launch an integration that simplifies winery communications and drives customer engagement. Together, they’re making it easier than ever for wineries to connect with customers, enhance their operations, and boost revenue. 

A Seamless Customer Experience

This integration bridges the gap between wineries and their customers by offering innovative tools that enhance communication and elevate the customer journey. Key benefits include: 

Seamless Contact Syncing: Effortless syncing of customer contact details between VinesOS and RedChirp ensures efficient and accurate outreach, allowing winery teams to focus on building meaningful connections. 

Web-to-Text Chat: Turn website visits into meaningful conversations with RedChirp’s next-generation webchat, embedded directly on VinesOS-powered eCommerce pages. This feature helps wineries capture more sales, inquiries, and reservations by enabling customers to reach out via text in real-time. 

Automated Personalized Messaging: Enhance relationships with automated text messages such as order confirmations, thank-yous, and follow-ups, ensuring a delightful customer journey from start to finish. 

Automated SMS Shipment Notifications: Keep customers informed with automated SMS notifications for shipments, reducing missed deliveries and providing a smoother post-purchase experience. 

Order Attribution Reporting: This automated reporting provides valuable insights into revenue generated through text messaging, empowering wineries to make data-driven decisions and maximize ROI. 

Compliance Confidence: Built-in tools help wineries confidently connect with customers while adhering to federal, state, carrier, and alcohol-specific regulations. 

These features empower wineries to deliver exceptional customer experiences, streamline their workflows, and achieve higher returns on every customer interaction. 

Leadership Excitement

“We’re excited to partner with RedChirp to bring this powerful integration to wineries,” said Jules Robbins, Founder and CEO of VinesOS. “This collaboration not only enhances operational efficiency but also empowers wineries to connect with their customers in a personal and convenient manner. Messaging has become a crucial tool for wineries, enabling them to share time-sensitive updates such as, ‘Your shipment is on the way’ or ‘Don't miss Friday's member pickup party.’” 

Jennie Gilbert, Cofounder of RedChirp, shared her enthusiasm: "Text messaging has quickly become one of the most effective tools for wineries to stay connected with their customers, and this partnership with VinesOS makes it even easier to build those relationships. Together, we’re helping wineries save time, increase revenue, and provide unforgettable customer experiences." 

Join our Webinar

To introduce this exciting integration, VinesOS and RedChirp are co-hosting a free webinar on Wednesday, February 5th, at 10 am PST. 

Webinar:Transform Customer Engagement with VinesOS + RedChirp 

Join VinesOS Founder and CEO Jules Robbins and RedChirp Co-Founder Jennie Gilbert for an exclusive look at how this integration can transform winery communication. The webinar will include: 

• Strategies to engage customers with web-to-text chat. 
• Tips to automate notifications for shipments, reservations, and payments. 
• Real-world examples of club communications and promotions in action. 
• A live Q&A and actionable advice to get started.

Register here: https://us06web.zoom.us/webinar/register/WN_daRxEqfkQgymimrpPZ7N1A 

Meet Us At the Direct-To-Consumer Wine Symposium

VinesOS and RedChirp are Sponsors at the Direct to Consumer Wine Symposium in Monterey, CA, on January 21-23, 2025. Come see us in person to learn more about this exciting integration. 

About RedChirp

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/. 

About VinesOS 

VinesOS is a modern, cloud-based, direct-to-consumer platform for the alcohol beverage industry, offering best-of-class Point-of-Sale, eCommerce, Club, and Reservations. Intuitive and easy to use, VinesOS gives you the tools to run your tasting room, wine bar, tap room, or retail store. To learn how VinesOS can help your business, visit www.VinesOS.com.

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up.

“In just two years, RedChirp has gone from serving one to almost 700 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.”

With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChirp to create elevated customer service experiences, execute more effective club communications, and run more powerful promotions.

The next generation of webchat — which starts on your website but moves the conversation to text — is included in every RedChirp subscription for free. Case studies and order attribution data show these webchats convert into significant sales, with the added bonus of organically growing your opt-in list without lifting a finger.

Wineries use RedChirp to securely collect credit card information by text message too. Because that’s so convenient wineries, Payment Requests have become one of RedChirp’s most popular features. Customers love it too! Across the platform, they complete 42% of these Payment Requests in 10 minutes or less and 98% in less than 24 hours.

RedChirp’s integrations with wine industry tools increase visibility and make automations more powerful. Share contacts, trigger shipment notifications, confirm orders, send reservation reminders, and maximize the performance of your emails. Automated Order Attribution reporting makes sure you know which texts are converting into sales and exactly how many. RedChirp integrates with Commerce7, eCELLAR, WineDirect, vinSUITE, tock, Mailchimp, Klaviyo, WineShipping, WineDirect Fulfillment, Outshinery, and WinePulse.

Are you tired of emailing into the abyss and playing phone tag? Text your customers instead! Stop by RedChirp’s booth #521 at the WIN Expo to find out how.

Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, cofounder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season.

This webinar will cover:

• Promotion ideas to stand out this busy BFCM season
• Highly targeted micro-promotions for the home stretch of 2024
• Best practices for holiday gifting
• And bonus tips to increase winery visits and improve shipments

Make the most of the busiest time of the year with practical, fast, and easy-to-implement ideas.

Register Now

Speakers

Jennie Gilbert, Red ChirpSusan DeMatei, WineGlass MarketingSpecial Guest Natalie Morgan at Gloria Ferrer Wines

Join us for "Texting for Success: Best Practices and Future Trends" as part of eCELLAR’s new webinar series — The Pulse.

Looking to enhance your DTC strategy? Discover how texting can transform customer engagement and boost sales.

Webinar: Texting for Success: Best Practices & Future Trends
Date: Wednesday, October 2nd | 10 am PDT
Featuring:

• Jennifer Oaks (Senior Manager, Benziger Family Winery)
  
• Jennie Gilbert (Co-Founder, RedChirp)
• Tracy McArdle (COO, eCELLAR)

Learn how to:

• Engage your customers through effective text messaging
• Drive sales and improve satisfaction with real-world examples
• Stay ahead with future trends in DTC communication

👉 Register Now for actionable insights that will take your winery’s communication strategy to the next level!

Are you ready for the holiday shipping surge? The busy OND season is here, and we’re hosting a must-attend webinar designed to help your winery thrive during this critical time!

Join industry experts Laura van der Kamp (Round Pond Estate), Karin Strykowski (Wineshipping), and Jennie Gilbert (RedChirp) as they share insider strategies to maximize your shipping success this holiday season.

Webinar: OND Shipping Essentials: Ten Tips For a More Profitable Season
📅 Date: Wednesday, September 25th
🕙 Time: 10 am PDT

In this exclusive session, you'll learn how to:

• Reduce shipment damages
• Quickly resolve delivery issues
• Create memorable experiences for gift givers and recipients
• Automate follow-ups 
• Boost sales through the end of the year

Don’t miss out on this chance to streamline your shipping process and set your winery up for a smooth, profitable holiday season and beyond!

👉 Register Now for Free!

Get the tools and tactics you need to turn this OND season into your most successful one yet! See you there!