What would you give for a crystal ball, full of essential information that could predict the future of the wine industry and allow you to confidently chart a course toward assured profitability?

Such a tool does, in fact, exist. It’s called Turrentine Outlook, a comprehensive industry report that contains the most up-to-date market intelligence available for leading varietals such as Chardonnay, Pinot Grigio, Cabernet Sauvignon, Merlot and Pinot Noir.

The just-released Issue 13 of the Turrentine Outlook is loaded with strategic, wine industry data, contained in color charts and graphs with corresponding analysis and projections across key districts of California and beyond.

According to Turrentine President Steve Fredricks, success in our industry depends on whether or not you have both short and long-term trending information. “By looking at those trends and understanding the big picture, people can be more secure with their planning and long term positioning.”

“If you’re growing Sonoma County Pinot Noir, you need to know what’s happening in Santa Barbara and Monterey where Pinot Noir is also grown,” Fredricks says. “Global alternatives can shape trends around varietals as well.”