Hello WIN community! Jim Drake here, founder of PromoLab. 

PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For more than 25 years, I’ve worked at the intersection of web development, ecommerce, branding, and operations, helping wineries turn their digital presence into something that actually supports how they sell wine day to day.

Much of our work centers on connecting tasting rooms, wine clubs, and online sales into a single, cohesive system, rather than a collection of disconnected tools. That means thinking beyond websites alone and into real-world winery realities: compliance, fulfillment, POS workflows, inventory, reporting, and long-term scalability.

I’ve had the privilege of working closely with Washington wineries for decades, including long-standing relationships with producers like Quilceda Creek and many others across the region. That experience has shaped how PromoLab works: practical, custom solutions designed to fit how wineries actually operate, not generic templates or one-size-fits-all platforms.

I joined WIN because it’s one of the few places where thoughtful conversations about the business side of wine really happen. In future posts, I’ll be sharing insights from the field, especially around modern winery commerce, Shopify, POS systems, and ways PNW wineries can simplify and future-proof their sales channels as they grow.

If you ever want to compare notes, ask a question, or sanity-check an idea, I’m always happy to connect. Looking forward to being part of the conversation here.

Cheers! 

- Jim