June 8, 2015
2015 Secrets of a Successful Tasting RoomOn May 12, 2015, SVB’s wine division hosted an interactive video discussion of trends in tasting room and wine club practices. The discussion was led by Rob McMillan, founder of SVB’s wine practice, and featured industry experts Sonyia Grabski, Vice President of Sales & Marketing, Sullivan Vineyards, Cyril Penn, Editor in Chief, Wine Business Monthly and Craig Root, Founder, Craig Root and Associates.
The panel discussed some of the findings and interpretation of SVB’s annual Tasting Room Survey, a compilation of responses from 500 winemakers from across the U.S. and Canada. Watch the video replay for expert analysis of the following topics:
- Conversion rates of visitors to buyers
- Impact of venue choice on tasting room success
- Regional Tasting Room Comparisons
- Club Metrics
