Industry Experts Share Their 3-Tier Insights

The 2nd Annual 3-Tier Wine Symposium will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability.

Building upon the foundation of last year's event, this year’s conference will include two panels featuring successful wine buyers and their perspective insights into buying behavior changes and purchasing trends in general. The program will also include a category overview, the impact of technology, small producer success stories and more.

2020 Featured Speakers:

Katie Calhoun President / Calhoun & Company Communications Michael De Loach Owner & President / MD Wine Industry Consulting Cheryl Durzy Founder & CEO / LibDib Eric Guerra Galactic Viceroy of Wine / Reserve Tastings Wine Co.

Jake Hegeman VP of Legal and Regulatory Affairs / Wine & Spirits Wholesalers of America (WSWA) Barry Herbst Wine Director / Bottle Barn Liquors John Hinman Founding Partner / Hinman & Carmichael LLP John Kochis, CSW President / Gemini Consulting, Owner / Ground Effect Wine Co.

Paul Manchester Wine & Spirits Buyer / Grocery Outlet Patrick Maulfair Domestic Wine Buyer / Sam's Club Adam Pizer VP, Business Development, Wine / Breakthru Beverage Mike Provance, PhD CEO / 3x3 Insights

Steve Raye President / Bevology, Inc. Dale Stratton Owner / Five Points Consulting LLC Steve Tamburelli Co-Founder / Vinitas Wine Group Laura Webb Partner / Okos Partners

This one-day education symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. The event will include a beautiful wine country buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number of exhibitors who are interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities.

Registration for the event is now open and seating is limited. Table-top exhibits and sponsorships are also limited and expected to sell out early.

**The first 100 people to register will receive “early-bird” pricing of $295 and each additional registrants are Just $195 each!**