This June Roust Group will launch a limited edition of Russian Standard vodka in the US and Canada.

The Mission

The famous vodka brand is very popular in North America. To regularly charm both regular and potential buyers, the US-American Roust unit keeps delivering beautiful limited editions to the market.

The upcoming launch is the second in a series of Fabergé inspired limited editions.

They not only spark the desire to collect the unique bottles but also help Roust achieve their core mission, which is “to continue delivering authentic products and experiences to [the] consumer base”, says Giulio Bertozzi, VP Marketing for Roust USA.

The Source of Inspiration

The inspiration behind this series of limited editions is the work of the Fabergé family – especially Peter Carl Fabergé – who is best known for the Imperial Easter Eggs made from precious metals and gemstones.

The luxurious appearance that has fascinated tsars will now cast its spell on everyone coming across one of these Russian Standard bottles.

Transferring Art to a Bottle

The full-body decoration allows the complex design to span the whole bottle, giving it a 360° high-quality appearance. The Shrink Sleeves were printed in rotogravure and finished with lacquer to visualise the brilliance of the metal and gems.

Roust authorised long-term supplier CCL to produce the Fabergé inspired sleeves. They were printed at CCL King’s Lynn in the UK.