The 2013 Tasting Room Survey is a compilation of responses from 500 winemakers from across the U.S. and Canada. The purpose of the survey was to determine trends in tasting room and wine club practices and procedures. In this interactive video discussion SVB's Rob McMillan will review survey results and interpret industry trends with our panel of experts including: Cyril Penn of Wine Business Monthly, Brian Baker of Chateau Montelena and Ahin Thomas of the Vintners' Alliance.

Topics include: 
• Direct sales through tasting rooms and revenue generated
• Fees and fee reimbursement
• Staff compensation and benefits
• CRM integration
• Detailed wine club metrics