The Wine Business Institute has released their fall seminar schedule and is now accepting enrollments.

Andrew Healy from Three Rock Marketing, Jack Ryno of Winery Transitions and Liza Zimmerman, wine journalist, will be joining the team of industry experts currently teaching in the program. Regular contributors returning to teach this semester include: Elizabeth Slater, Nyk King, Aaron DeBeers, Wendell Lee, Gary Finnan, Nick Frey, Jil Child and Paul Wagner.

Seminars are offered individually or can be taken as part of the Tasting Room Management Certificate. Candidates for the certificate complete three core seminars and five electives. The program can be completed in one semester or at the participant’s own pace. The three topics covered by the core curriculum are Building a Profitable Wine Club (October 26), Current and Upcoming Winery Compliance Issues (November 9), and Introduction to Tasting Room Management (November 30).

Electives reach beyond the tasting room to include additional topics in wine marketing, e-Commerce, selling wine grapes, social media and vineyard management.

All seminars are offered on the university campus in Rohnert Park and are open to the public. There are no prerequisites and industry experience is not required. Tuition for each class is $150.

Seminar Dates: Fridays (8am -12pm or 1pm -5pm); October 26 – December 14.  
View Schedule
Registration Deadline: Two days before the seminar date 
Register Here

For more information, please contact:
Jessica Heing, 707-664-3347, jessica.heing@sonoma.edu