December 1, 2025
Battle-Tested Strategies for Wine Business Resilience - Geni Whitehouse at WIN Expo
Geni will be joining a panel of seasoned industry leaders for "Future-Proofing Your Wine Brand: Strategies for Resilience & Long-Term Success" — a session designed to help wineries navigate today's toughest challenges with actionable strategies attendees can implement immediately.
Rising costs. Tightening consumer spending. Slowing sales. The pressures are real, but so are the solutions.
The panel will dive deep into four critical areas: ✓ Financial clarity to protect profitability ✓ Building team strength for long-term stability
✓ Sales optimization to maximize performance ✓ Tech-driven efficiency for smarter decision-making
This isn't about theory — it's about proven approaches from those who've been in the trenches. The speakers will share candid insights on leveraging data, refining sales channels, and positioning for growth through strategic distribution partnerships.
Plus, time is built in for audience engagement so attendees can ask the questions that matter most to their businesses. Participants will leave with a prioritized checklist of battle-tested strategies to put into practice right away.
If you're serious about building resilience in uncertain times, this is a session not to miss.
Register: https://wineindustryexpo.com/. Use promo code GENI2025 for a discount!




