Product packaging can heavily influence consumer purchasing decisions, and how your product appears on the retail shelf is definitely important – but what about the recognition of your brand during or after consumption? Many environmental factors can influence the life of your label, including where the product is stored or consumed. And moisture, humidity and freezing conditions often adversely affect paper label stocks.

With its unique wet strength properties, our new Silvervac WSA face stock maintains label design integrity – even in the challenging conditions of an ice bucket. When bottles featuring these labels are placed in an icy bath, brands continue to shine as brightly in the ice bucket or cooler as they do on the shelf, whereas labels with a non-wet strength metallic face stock crack, peel and begin to disintegrate.