Sell More Wine this Holiday Season with Compliant Text Messages

Massive year-to-year growth of SMS wine messaging means thousands of DTC wineries are poised to profit this year by sending compliant text messages to their best customers.  

With text messaging outperforming email 35-to-1 in the wine industry, alcohol merchants adding SMS marketing to their mix enjoy a decisive competitive advantage this holiday season.

But before you press the “send” button, are you sure your text messages are compliant?

Since text marketing is relatively new in the wine industry and compliance rules are still evolving, even experienced professionals have questions about the compliance rules U.S. wineries must follow.

In our latest blog article, with the help of a world leader in alcohol messaging – SimpleTexting – we’ll demystify SMS wine marketing compliance so your business can delight customers and confidently profit from text messaging this holiday season.

DISCLAIMER: These guidelines are offered for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.

What Compliance Regulations Apply to SMS Wine Marketers in 2024?

If you’ve worked in the wine industry for any time at all, you won’t be surprised to learn text marketing for alcohol is highly regulated by federal & state governments, powerful industry associations, and SMS service providers. 

At the federal level, the Telephone Consumer Protection Act (TCPA) regulates what form of consent alcohol merchants must obtain before texting consumers. And unlike email marketing, these regulations are strictly enforced by the FCC.

For example, in 2012, Papa John’s agreed to pay over $16 million to settle a class-action lawsuit against them for failure to get proper consent before texting their customers. 

 
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