Session 3: Wine Advocates Push Back on
Anti-Alcohol Movement

Registration is open for the third session in our 2024 Bold Predictions series, presented by Heffernan Insurance Brokers. It focuses on one of the most pressing topics within the wine industry today: The Anti-Alcohol Movement.

Recent consumer research reveals significant changes in Gen Z and Millennials' attitudes toward wine consumption while anti-alcohol lobbyists continue to fuel Neo-Prohibitionist sentiments.

This session will take a look at the findings of a recent consumer research study that illustrates the challenges of attracting new wine drinkers. This broadcast will also include details on the misinformation propagated by anti-alcohol lobbyists and the consumer campaigns designed to focus on the positive attributes of wine.

Join us on Wednesday, August 7th
**Register for this FREE Online Session Today**