There are more than a dozen Wine Industry events focused on viticulture, Winemaking, Tasting Room and DTC solutions, but there are very few opportunities to learn about improving your winery’s wholesale & distribution strategy. From what many winery owners have voiced, the wholesale channel is one of the most challenging parts of the business and is an area most have unanswered questions about:

What can I do as a supplier to get more attention from my distributor?

What are some incentive programs that are effective in a new or existing market?

What is the most effective way to negotiate price increase with a distributor?

How important are scores vs. wine competition results to distributors?

Experts from all facets of the three-tier system will address these concerns as well as share insights on working with distributor partners, strategies on how to maximize the wholesale channel to sell more product, increase profitability, and build brand awareness.

Other topics will include expanding into new markets, hiring a distributor, distributor negotiations, and how to create incentive programs that deliver results and attendees will leave with a better grasp of their needs and expectations from a selling and sales management point of view.

The 3-Tier Wine Symposium will feature tabletop exhibitors and will include breakfast, an outdoor lunch, both prepared by the Vintners Inn / John Ash & Co. Chef. Attendees will also have the opportunity to take part in a special end-of-day networking social featuring local wines.

**Only 2 Weeks Remaining. Don't Miss This Opportunity**