Business of Viticulture Seminars at Sonoma State - Wine Business Institute at Sonoma State University

Practical Vineyard Management and The Experts Secrets to Selling Wine Grapes

Rohnert Park, CA- Business principles don’t start and stop in the winery, but must be applied to the vineyard as well. These short, 4-hour seminars will bring together leading industry professionals that have years of experience with the business aspects of running and managing a working vineyard.

Practical Vineyard Management- Friday, November 2^nd, 1pm – 5pm
This seminar will be led by Aaron DeBeers, general manager at Teucer in Coombsville. As owner and founder of Vinoptic Consulting, he has worked with renowned vineyards such as Duckhorn Vineyards, Cakebread, Opus One and Paul Hobbs. Aaron will bring his knowledge of vineyard and winery management and development to help you recognize and develop your own personal system to measure your inputs versus outputs in relationship to your vineyard health and performance, grape quality, and your buyers' expectations.

The Experts Secrets to Selling Wine Grapes – Friday, November 30^th, 8am – noon
Nick Frey, President of the Sonoma County Winegrape Commission will lead a panel of experts including Dave Magnasco, Director of Grower Relations at Constellation and Randy Luginbill, VP of Winery Relations at Silverado Premium Properties, in a discussion on how to successfully market wine grapes. In a competitive environment knowing how to best market your grapes to potential buyers is key in making sales and creating lasting contracts. Nick and the panelists will also provide helpful insights into contract negotiations and other issues important to grape growers.

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For more information, please contact:
Jessica Heing, 707-664-3347, jessica.heing@sonoma.edu

About Sonoma State University's Wine Business Institute:

Sonoma State University's Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1995, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs that include the first undergraduate and graduate degrees with a concentration in wine business, the Wine Business Institute offers an array of professional development courses for the industry. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State's School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz