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How cannabis branding is excelling
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Thursday, August 8, 2019 · Hyatt Regency Sonoma Wine Country · Santa Rosa, CA
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REGISTRATION IS OPEN - Only 10 Discount Early Bird Tickets Left!
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Marketing Lessons from Cannabis
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What Wine Can Learn from an Industry That's Moving a Mile a Minute?
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The cannabis boom has created an incredibly competitive environment, much like wine, and has forced the industry to come up with creative ways to grow awareness and establish a unique identity. Forced to tread lightly and work around federal restrictions, cannabis companies are emerging as some of the most innovative and inspired marketers in the country and are totally transforming the way consumers look at cannabis. So what can the wine industry learn?
This session will showcase some of the best examples of creative marketing on display in the cannabis industry and highlight important takeaways that could positively impact the wine industry.
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Kathleen Murphy - MODERATOR
VP, Innovation & New Business Development / The Family Coppola
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Zack Darling
CEO / The Hybrid Creative
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Ann Peltz
Vice President Marketing / Left Coast Ventures
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Ed Rice
Managing Director / Affinity Creative Group
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This year's event will be largely focused on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more.
Registration for the event is now open and seating is limited. Table-top exhibits and sponsorships are also limited and expected to sell out early.
**The first 100 people to register will receive an “early-bird” discount of 15%. ONLY 20 LEFT**
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