Driving Results through Distribution

Increasing Profitability in the Wholesale Channel

Seating is Limited / Register Now

Registration is now open for the 2nd Annual 3-Tier Wine Symposium, a one-day educational conference focused exclusively on the wholesale channel. The symposium will be held on Thursday, May 7th, from 8:00 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA, and tickets for the event are limited.

This year's event will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability.

2020 Session Topics:

·    State of the Wholesale Channel

·    The Future of Direct to Trade; The Evolution of Routes to Market

·    Small Producers Winning in the 3-Tier System; Controlling Your Destiny

·    Working with Outside Sales & Marketing Companies to Drive Revenue

·    Leveling the Playing Field; The Technology Impact

·    What Do Buyers Want and How Do You Get Their Attention

The day will include a beautiful wine country buffet lunch and will culminate with an afternoon networking social and wine tasting. The event also features limited space for a small, select number of exhibitors who are interested in showcasing products and services specifically relevant to wineries looking for information about improving their distribution opportunities.

Registration for the event is now open and seating is limited. Table-top exhibits and sponsorships are also limited and expected to sell out early.

**The first 100 people to register will receive “early-bird” pricing of $295 and each additional registrants are Just $195 each!**
SEATING IS LIMITED

Learn More / Register Now