February 2, 2026
WISE and Enolytics Announce Strategic Partnership to Elevate Winery Sales Performance Through Data-Driven Education
WISE and Enolytics are officially partnering up—and we couldn't be more thrilled about the benefits and value that this partnership will bring our clients and colleagues. Together, we aim to redefine how wineries turn data into action—improving sales execution, revenue outcomes, and long-term customer relationships.
“This partnership is about empowering winery teams to succeed, even in headwinds,” said Cathy Huyghe, co-founder & CEO of Enolytics. “By aligning Enolytics’ insights with WISE’s sales expertise, we’re helping wineries move faster from insight to ROI. The WISE team is so well-respected and intelligent, plus they are simply interesting and fun people to spend time with.”
Lesley Berglund, WISE co-founder & chairman, went on to add “Data becomes impactful when leaders know how to use it. This partnership with Enolytics allows us to ground sales training in real customer behavior and data insights. That’s where visibility, confidence, and action align to drive measurable improvements in sales performance.”




