5 marketing mistakes that severely impact your winery’s growth

Don’t do a disservice to your brand and business + Free video.

One of these five mistakes could be the difference between having a social media marketing strategy that does a disservice to your business and one that legitimately earns a return on your investments. 

Strong strategies will get your wine services and products in front of the right people. They will have the world talking about your brand and help nurture your business success, whereas thoughtless marketing can do the complete opposite. Your team could be making one (or more) of these errors without realizing it. 

Here’s how to pinpoint common mistakes and correct them for improved results.

• Focusing on quality over quantity. Yep, read that again. Are you or your team spending too much time making things look pretty and not enough time getting things out there? Ultimately, your audience is going to decide what is good or not, not the personal preferences of your team.
   
• Trying to be on all the platforms instead of going deep on one. Have you really, truly, tried going deep on your Instagram strategy? Are you spending quality time connecting intentionally on LinkedIn? Stop cross-posting content onto every platform and start curating intentional content that speaks the language and culture of just one.
   
• Not using email marketing. An email subscriber is a future customer who just needs further nurturing. Your email address is the only true marketing property you own and the majority of sales happen in this channel. Use email marketing and employ a solid strategy with a commitment.
   
• Overlooking new platforms like TikTok. Can you still have success on older platforms like Instagram? Absolutely, but with a lot more work involved. If I told you that you could double your efforts in half (or a tenth) of the time, would you finally take the plunge? You won’t regret it. I promise.
   
• Not treating Social Media as a full-time job. Those who are taking it seriously are seeing the results. Full stop. Some businesses have a team, some a single employee, but do not have your tasting room manager juggling two important company positions. Then you’ll be sacrificing not one arm, but both.

You will always be pivoting and changing with your marketing efforts, however staying in a mistake for too long can cost your business quite a big loss in revenue, slow your growth, and hinder your success. Fortunately, there is always time to turn things around, and if the efforts are not generating the results you want, take some time to reflect where the gaps might be starting with these five mistakes above.

Download a free 2021 Social Media Strategy For the Wine Industry, by Chloe Cristallini. 

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