While the benefits of wave picking are well known, it may not come as a big surprise that it is still not as widely used as it could be. In some industries, such as wine and beverage alcohol, fulfillment requirements are complex and costly, and ad hoc orders are the norm. For fulfillers in such industries, using waving effectively can make fulfillment more efficient. Waving factors may include not only order type (continuity/club vs. ad hoc/daily vs. trade orders), but other key factors such as carrier service level, shipment type (zone skip, temp. controlled, drop ship), container type, and package contents and quantity. 

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