Navigating wine oversupply — from vineyard to consumer and back

How a 10% global wine surplus is reshaping the industry, forcing wineries to innovate and adapt? Claret’s team explores the issue in the article “Navigating wine oversupply — from vineyard to consumer and back.”

Here is a sneak peek.

Causes of the surplus

• Reduced demand from younger consumers is significantly contributing to the global wine surplus.
• Persistent high output by wineries, despite declining consumption, exacerbates the surplus issue.
• Adaptation challenges to changing global tastes and market preferences further fuel the oversupply.
  

Consequences of wine oversupply

• Wine oversupply leads to lower market prices, creating financial pressures for wineries.
• Storage challenges emerge, as excess wine requires extended and often inadequate storage solutions.
• The quality of wine is at risk due to prolonged storage, and vineyard sustainability is impacted.

Strategic response to oversupply

Wineries turn to advanced forecasting and market analysis to align production with changing consumer patterns. (Claret can help you with that!)

For a deeper dive into the global wine surplus and its impact, check out our blog:
https://claret.app/blog/navigating-wine-oversupply-from-vineyard-to-consumer-and-back