Three-tier suppliers have a common aim with pricing and trade management: firmly understanding the true profit of your wine. To get there, you'll have to get a complete handle on all things gross-to-net, and this doesn't stop at the individual products. Knowing these figures by wholesale distributor, by regions you sell into, by promotions you offer, and by each salesperson will all help you turn the right dials on pricing to start improving the bottom line. But disconnected spreadsheets, manual reconciliations, and islands of pricing data are holding you back. So how do you get there? Read: Beyond Depletion Allowance: The Top 8 Mistakes Wineries Make With Pricing Management.