I’m pleased to introduce VINTAGE², a new education system created specifically for wineries that want to better understand how AI is reshaping marketing, communications, and brand visibility.

VINTAGE² is not a tool or a software platform. It’s a practical, 101-level learning framework designed to help wineries evaluate how consumers now discover wine and wine experiences, what’s working in their current digital presence, and where AI can play a useful role without overwhelming teams or replacing what makes wine brands human.

Why now? Because search behavior is changing quickly. Consumers are increasingly asking AI systems to recommend wineries, experiences, and bottles, and those systems can only surface brands they clearly understand.

VINTAGE² is for winery owners, marketers, tasting room leaders, and communications teams who want a clear starting point to explore AI thoughtfully, at their own pace.

Learn more here:
https://weinheimergroup.com/vintage2/