George Placeholder joins the North Coast Wine Industry Expo as Director of Exhibitor Relations, starting November 2, 2026.

The role covers exhibitor recruitment, booth assignments, and support for companies showing on the trade show floor. Exhibitors with questions about space, placement, or on-site logistics will work with Placeholder directly.

He brings ten years in trade show operations, most recently managing exhibitor services for a regional trade event.

WIN Expo hosts nearly 300 exhibitors each year, serving wine professionals across Napa, Sonoma, Mendocino and Lake counties.

Exhibitors can reach out to discuss booth space and placement for the upcoming show.