Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and gives visitors a richer experience that keeps them coming back.

At HipMaps we create custom-designed maps with an app that help wineries amplify their marketing, enhance the visitor experience, and easily refer business to each other in a unique and engaging way. Here's how it works: a group of wineries — whether a formal association like Alexander Valley Winegrowers or an informal collection of neighbors — pools together to create one beautiful, branded map featuring all of their locations, in the style and branding that reflects their area.

Hear from HipMaps Founder Rachel LeRoy, see examples of how Alexander Valley Winegrowers and others are utilizing their HipMap, and watch a short demo of the interactive app that your visitors will love:

The maps are versatile image files that can live on your website, in your email campaigns, on social media, incorporated into advertising and marketing campaigns, or as printed paper maps for guests who prefer them. But the real magic happens with the app.

When visitors arrive in your area, they simply scan a QR code to download the HipMaps app — no account required. They enter an access code unique to your map and instantly have an interactive map showing their real-time location among all the participating wineries. Each winery gets a curated note giving guests that insider scoop that makes a visit feel personal, plus website links and turn-by-turn directions. It's the kind of intuitive, engaging tool that younger visitors especially love.

And it doesn't break the bank: twenty wineries contributing $100 each covers the cost.

The result? Every participating winery gets a fantastic marketing tool — not just for their own tasting room, but for the entire region. You elevate each other.

Want to explore what this could look like for your area? We'd love to connect — schedule a Discovery Call at HipMaps.com