From marketplaces to AI: a multi-channel playbook for small wineries

Expanding your winery’s marketing footprint beyond a static website and tasting room is no longer a luxury: it’s essential. In an era where consumers discover and purchase wine across diverse digital and physical touchpoints, adopting a multi‐channel approach can drive sales, build brand loyalty, and unlock new markets.

Here’s a step-by-step guide to elevate your winery marketing and maximize impact.