Aesthetic matters in the world of wine. Overtime, capsules have acquired an increasingly important role thanks to its two functions: protective, to guarantee the integrity of the product and aesthetic, to communicate the character of a wine and to enhance the concept of a brand.

Ferrari Trento has chosen to communicate its value by working with our sister company Enoplastic and the branding agency Robiliant Associati to launch their line called MAXIMUM, that includes Trentodoc in three different versions: Brut Blanc de Blancs, Rosé and Demi-Sec.

The brand selected some common elements for the three versions: a customized pebbling which recalls the brand name thanks to the relief stamping of the initial “F”, and the red color at the top of the capsule which evokes the excellence of a well-noted brand as Ferrari Trento. Graphic elements, complemented by tactile solutions, aimed at emphasizing the distinctiveness as well as the exclusive and coordinated image of the brand.

The shades used for capsules differ according to the type of product: for Brut, high intensity Trentodoc, they selected a deep black; for Rosé, elegant and enchanting wine, a light and delicate pink; for Demi-Sec, rich and well-balanced wine, an intense purple.

The three bottles share the same “fil rouge”: a red band at the top of the capsule that recalls the same color as the brand logo. Even when the bottle is uncorked and placed in a glacette, the red band with the MAXIMUM inscription will always be clearly visible and confirms its premium identity. Among other bottles, the MAXIMUM line of Ferrari Trento will always be recognizable, drawing all the attention to itself.

Therefore, we can confirm that details make the difference. In these bottles we find a concentration of features that contribute to make the wine even more iconic. The capsule represents a sort of statement to consumers and allows the brand to show its focus on the love of beauty.

Thank you for reading,

Maverick Enterprises, Inc.