Solving the “Baby Boomer Problem” with SMS Wine Marketing

Does Text Marketing Work for Older Wine Customers?

Some wine industry observers think we have a "Baby Boomer" problem.

But it turns out wineries using text marketing in 2022 discovered a fountain of youth when they texted older consumers.

That's why we're sharing with you our latest report "Solving the “Baby Boomer Problem” with SMS Wine Marketing."

BABY BOOMERS LOVE SMS WINE MARKETING
The latest research on generational marketing (SendGrid, 2021) shows that email, text messaging, and social media are the top-3 business marketing channels for adult consumers of all ages.

While it’s true that older consumers as a group engage email marketing more often than text messaging, the older your customers are, the more likely they’ll engage your brand using text messaging.

And if it’s true that wine consumers are older and more affluent compared to other industries, that might explain why our latest research shows SMS marketing is particularly effective in the wine industry.

With text marketing now generating 32-times more customer engagement than email marketing in the wine industry – older consumers are also powering an entirely new digital sales channel with their love of SMS wine marketing.

SMS WINE MARKETING - BUILD IT, AND THEY WILL COME
If your goal is to engage older wine buyers and already use email, SMS marketing is the next best thing. Even better than social media, according to the latest research.

And remember, you don’t need to convert many customers to SMS marketing to profit.

Even if you only persuade 3% of your customers to join your SMS list, you’ll still succeed in creating a new digital sales channel that generates as much revenue as the other 97% combined.

NOW’S THE TIME TO TEXT
In a world where 90% of online consumers want texts from their favorite brands, but only 9% of US wineries text their customers, this epic mismatch between consumer preference and industry practice spells nothing but opportunity for wine marketers.

But unless you think text messaging is going away soon, the only choice you have to make is whether you let your competition profit from text messaging before you.

With consumers hungry for brands that engage them with text messaging -- and wine marketers hungry for continued success – we hope the insights we share can help any winery profit from SMS messaging in 2022.

Happy Selling!

VinterActive LLC