BOLD PREDICTIONS:
The Wine Advocates Pushing Back on Anti-Alcohol Movement

Registration is open for the third session in our 2024 Bold Predictions series, presented by Heffernan Insurance Brokers. It focuses on one of the most pressing topics within the wine industry today: The Anti-Alcohol Movement.

Recent consumer research reveals significant changes in Gen Z and Millennials' attitudes toward wine consumption while anti-alcohol lobbyists continue to fuel Neo-Prohibitionist sentiments.

In this session, Gino Colangelo will present the findings of a consumer research study conducted that illustrates the challenges for attracting new wine drinkers. Dave Parker, of Benchmark Wine Group, will talk about the misinformation propagated by anti-alcohol lobbyists. Karen MacNeil, Author & Editor, will present a consumer campaign ‘COME TOGETHER – A Community for Wine. And Shilah Salmon, with Jackson Family Wines, will present campaigns and sponsorship initiating to engage younger consumers in active lifestyle consumption occasions.

How can wineries counter the misinformation
being spread about alcohol?

Are there strategies for talking with consumers
about the current prohibition push?

If the public is interested in drinking less alcohol,
how can wineries adapt?

How can smaller brands keep pace with consumer preferences?

These questions - and many more - will be addressed and viewers will walk away with a better understanding of the challenge facing wine from neo-prohibitionists and tools and inspiration to push back against the rising trend.

Join us on Wednesday, August 7th
**Register for this Complimentary Online Session Today**